Demand Generation Specialist

Description

You will be joining Azira, a global Consumer Insights platform, helping marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a more relevant world where brands are empowered to reach and build relationships with their consumers.

We are looking for a Demand Generation Specialist to create and execute global campaigns to support our next level of growth. This role offers a marketer the ability to learn, be creative and leverage multiple channels like webinars, events, emails, etc. to drive revenue across the company.

A day in the life:

• Develop and execute demand generation strategies through multi-channel marketing campaigns.
• Own relationship and work with a variety of vendors for execution. 
• Plan and organize Azira’s presence at trade shows if needed.
• Forecast, track and report on the impact of marketing activities on sales pipeline and closed won revenue.
• Help move buyers throughout the customer journey with impactful programs.
• Collaborate with the marketing team to have compelling content, landing pages, and calls-to-action in place to attract and capture interest.
• Align with and update sales on marketing activities as well as get feedback.
• Own marketing calendar and communicate regularly important updates to sales and marketing.
• Ensure follow up on marketing leads from sales and establish feedback loop on programs.  

What you bring to the role:

• 1+ years in demand generation, campaign marketing, or integrated marketing.
• Bachelor’s degree in marketing, communications, business or related field.
• Excellent communication and project management skills.
• Experience switching quickly between strategy and execution.
• Experience with analytics and data-driven marketing.
• Experience with Marketing technology solutions.
• Ability to travel to events and work the show.