Azira’s Solutions

Respond to Changing Visitor Behavior with Traveler Insights

Get to know who travelers are, where they come from, their seasonal patterns and more. Whether you’re an airline, airport, hospitality provider, or tourism board, access the traveler insights you need to target, attract, and serve your visitors.

Trusted by leading agencies, hospitality providers, and global
destinations

Know the Global Origin and Destination for Travelers

Understand where visitors are coming from and going, with global coverage. With visitor insights, you can optimize airline network planning, improve hotel site selection, target marketing campaigns for measurable impact, and know how changes in service affect market share for an airport, hotel or destination.

Attract More Travelers and Maximize ROAS

Discover your desired audience based on real-world behaviors. Visitor insights can help you determine affinity locations & key origin markets, and enable you to run impactful advertising campaigns to boost hotel occupancy, destination visitation, etc. Optimize media spend with advertising attribution by tying online and offline behaviors.

Uncover Broader Trends in Travel

Discover trends beyond visitation at any single destination, hotel or airline. See how competitors are affected by macro trends, which destinations are gaining popularity, how events impact travel, how tourism affects hotel occupancy rates, and which origin markets are driving visitation to the places that matter to you.

Azira’s Solution for Traveler Insights

Privacy-First, Always

Know that Azira prioritizes consumer privacy.

Up-To-Date, Accurate Insights

Keep tabs on changing traveler preferences with data that moves as often as they do. Illuminate trends by region, city, or neighborhood.

Competitive Set Analysis

Create visitation reports for any place—including your competitors’. Analyze market share, trade areas, demographics, and more.

Location Affinity Analysis

See what other destinations travelers prefer and then choose locations or routes for marketing campaigns to attract them.

Market Research in an Instant

Unlock valuable insights to evaluate markets—like activity by season, popularity trends, or which destinations are up-and-coming.

Demographics and More

Get to know the travelers at any destination, including demographics, online and offline behaviors, brand affinities and more, so you can better attract and serve them.