Azira’s Solutions

Reach Customers More Effectively with Marketing Intelligence

The future of digital advertising is here. Curate bespoke audiences based on location intelligence, create lookalike audiences, launch winning omnichannel advertising campaigns, and measure advertising attribution both online and offline.

Curate Advanced Affinity Audiences and Reach Them with Omnichannel Ads

Define affinity audiences based on behaviors in the digital and real world—like visits to specific places or brand preferences. Then, reach them with omnichannel advertising across digital and mobile, CTV ads, social media, and more.

Activate Winning Campaigns Seamlessly

Launch campaigns in just a few clicks using direct integrations to the tools your team is already using—like Meta, Google Marketing Platform, Adobe, The Trade Desk, etc. Or, use Azira’s DSP to activate campaigns directly from a single platform.

Measure Success with Online and Offline Attribution

Maximize your return on ad spend by understanding campaign performance. Seamlessly track over 100 key campaign metrics, like store visits or digital conversions. Measure the success of your efforts with powerful attribution based on location intelligence and optimize spend to drive results.

Aarohan Dev,

Marketplace Manager, Mindshare

Azira’s superior data capabilities helped deliver strong results for the campaign. The level of reporting has been exceptionally detailed and contains highly valuable and actionable insights for the brand.

Build Campaigns with Marketing Intelligence

Enhance your audience targeting, messaging and attribution with global consumer insights

“Act-Alike” Profiling

Take the guesswork out of it—use AI modeled affinity and lookalike audiences to go after consumers that have the highest likelihood of becoming loyal customers.

Next-Level Audience Curation

Build and target rich consumer personas based on large-scale real world data and behaviors—like home location, brand affinity, and more.

One-Click Segmentation

A/B test campaigns easily, then break down results by specific audience attributes to hone in on your target audience more deeply for more precise optimizations.

Online to Offline Attribution

Measure digital and real-world performance for every campaign, with interactive, customizable, API-based reporting. Tie digital campaign impressions to actual footfall for omnichannel activation.

Privacy by Design

Know that Azira prioritizes consumer privacy.

Seamless Campaign Activation

Plug into marketing tools your team already uses—like Meta, Google Marketing Platform, Adobe, The Trade Desk, etc - for seamless campaign activation. Or, use Azira’s built-in DSP to activate campaigns directly.

Featured Resources

Webinar: Tying Website Sessions to In Person Visits for Destination Impact

Online and Offline Advertising Attribution Using Location Intelligence

Top Three Consumer Behavior Data Use Cases for Operations

Marketing Agencies: Using Consumer Behavior Data to Help You Win More Deals

How a DMO Used Predictive Data Lab and Azira to Increase Hotel Occupancy

How a Media Agency and Azira Drove a 38% Uplift in Website Visits for a Home Builder Supplier

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