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Use Cases: How Restaurants Use Diner Insights
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From Frosties to Foot Traffic: Evaluating the Impact of Wendy’s Krabby Patty Kollab

From Frosties to Foot Traffic: Evaluating the Impact of Wendy’s Krabby Patty Kollab

Order up! Wendy’s recently teamed up with Paramount to launch the SpongeBob SquarePants Krabby Patty Kollab to celebrate the 25th anniversary of the show. The Kollab featured limited-edition menu items – the Pineapple Under the Sea Frosty and Krabby Patty hamburger – which was available in restaurants across the United States, Canada, and Guam from October […]

From Frosties to Foot Traffic: Evaluating the Impact of Wendy’s Krabby Patty Kollab

From Frosties to Foot Traffic: Evaluating the Impact of Wendy’s Krabby Patty Kollab

Order up! Wendy’s recently teamed up with Paramount to launch the SpongeBob SquarePants Krabby Patty Kollab to celebrate the 25th anniversary of the show. The Kollab featured limited-edition menu items –…

4 Ways Marketing Agencies Can Use Consumer Behavior Data to Win Deals

4 Ways Marketing Agencies Can Use Consumer Behavior Data to Win Deals

Geolocation data is important for media agencies to build and reach the right audiences for their clients — but are agencies fully making the most of it? Beyond just serving…

What is Geofencing Marketing and How Does it Work?

What is Geofencing Marketing and How Does it Work?

Geofencing marketing has become an increasingly popular tactic for marketers. In fact, Boston Consulting Group found that nearly 4 in 5 retailers using location data said they use geo-targeted marketing,…

The Power of Consumer Behavior Data for Operational and Marketing Intelligence

The Power of Consumer Behavior Data for Operational and Marketing Intelligence

It’s no mystery that consumer behavior data is the key to understanding your consumer and taking your business to the next level. Business leaders across industries can use consumer behavior…