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Drawing millions of spectators every four years, the inaugural Summer Olympics takes place in different cities around the globe. This year, Paris, France, will host the event. In the lead-up…

Destination marketers face the challenge of reaching the right audiences at the right time — and with the right message — as more and more viewers are now streaming content…

In the digital age, consumer behavior data is no longer a nice-to-have — it’s the foundation upon which successful location-based digital advertising campaigns are built. Consumer behavior data is powerful…

In May of each year, hundreds of thousands of electronic dance music fans head to Las Vegas, Nevada for the Electric Daisy Carnival (EDC). The event is held at the…