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3 Ways Retail Marketers Can Win the Back-to-School Race with Consumer Behavior Insights 

3 Ways Retail Marketers Can Win the Back-to-School Race with Consumer Behavior Insights 

As the summer break draws to a close and schools have started or are starting soon, retailers are in the final weeks of the back-to-school shopping season. According to the National Retail Federation (NRF) and Prosper Insights & Analytics, more than half (55%) of back-to-school and college shoppers have already started their purchases as of […]

Azira Privacy by Design: Prioritising Privacy to Enhance Advertising Effectiveness

Azira Privacy by Design: Prioritising Privacy to Enhance Advertising Effectiveness

With the introduction of a new Privacy Bill in Australia this spring, we have the opportunity to reflect on global privacy practices. By sharing the key principles learned from our…

3 Ways Retail Marketers Can Win the Back-to-School Race with Consumer Behavior Insights 

3 Ways Retail Marketers Can Win the Back-to-School Race with Consumer Behavior Insights 

As the summer break draws to a close and schools have started or are starting soon, retailers are in the final weeks of the back-to-school shopping season. According to the…

Travel, Trends, and Demographics: How Marketers Can Leverage Azira’s Analysis of the 2024 Olympics Opening Ceremony

Travel, Trends, and Demographics: How Marketers Can Leverage Azira’s Analysis of the 2024 Olympics Opening Ceremony

The opening ceremony of the 2024 Olympic Games was attended by over 300,000 people this year and, for the first time ever, did not take place inside a stadium. Instead,…

Olympic Fever in Minneapolis: Azira’s Insights into the U.S. Gymnastics Trials 

Olympic Fever in Minneapolis: Azira’s Insights into the U.S. Gymnastics Trials 

Drawing millions of spectators every four years, the inaugural Summer Olympics takes place in different cities around the globe. This year, Paris, France, will host the event. In the lead-up…