Login
Hospitality Marketing Webinar: Increase Hotel Occupancy and Length of Stay
Login
EN

Blog

6 Strategies Marketers Should Be Using for Black Friday and Cyber Monday

6 Strategies Marketers Should Be Using for Black Friday and Cyber Monday

Introduction Black Friday and Cyber Monday (BFCM) is a key revenue period and one of the most anticipated events of the year for retailers. The National Retail Federation reported a record 200.4 million shoppers who participated in BFCM sales in 2023.  For many shoppers, BFCM is an opportunity to get ahead on holiday shopping and […]

Azira Privacy by Design: Prioritising Privacy to Enhance Advertising Effectiveness

Azira Privacy by Design: Prioritising Privacy to Enhance Advertising Effectiveness

With the introduction of a new Privacy Bill in Australia this spring, we have the opportunity to reflect on global privacy practices. By sharing the key principles learned from our…

Azira Wins “Data Intelligence Platform of the Year” Award

Azira Wins “Data Intelligence Platform of the Year” Award

We’re thrilled to announce that Azira has been named the “Data Intelligence Platform of the Year” in the prestigious 5th annual Data Breakthrough Awards program.  The Data Breakthrough Awards are…

Swiftie Nation Takes Over Australia: Decoding Fan Behavior with Azira 

Swiftie Nation Takes Over Australia: Decoding Fan Behavior with Azira 

Taylor Swift’s highly anticipated Eras tour recently swept through Australia with a series of mesmerizing performances, captivating audiences across Sydney and Melbourne. As Swifties flocked to these two venues, Azira’s…

Data Quality vs. Data Volume: The Balancing Act of Consumer Behavior Data

Data Quality vs. Data Volume: The Balancing Act of Consumer Behavior Data

In the fast-paced world of data-driven decision-making, businesses are increasingly relying on consumer behavior data to gain insights into their customers. Geolocation intelligence, in particular, has emerged as a powerful…