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Introduction Black Friday and Cyber Monday (BFCM) is a key revenue period and one of the most anticipated events of the year for retailers. The National Retail Federation reported a record 200.4 million shoppers who participated in BFCM sales in 2023. For many shoppers, BFCM is an opportunity to get ahead on holiday shopping and […]
With the introduction of a new Privacy Bill in Australia this spring, we have the opportunity to reflect on global privacy practices. By sharing the key principles learned from our…
We’re thrilled to announce that Azira has been named the “Data Intelligence Platform of the Year” in the prestigious 5th annual Data Breakthrough Awards program. The Data Breakthrough Awards are…
Taylor Swift’s highly anticipated Eras tour recently swept through Australia with a series of mesmerizing performances, captivating audiences across Sydney and Melbourne. As Swifties flocked to these two venues, Azira’s…
In the fast-paced world of data-driven decision-making, businesses are increasingly relying on consumer behavior data to gain insights into their customers. Geolocation intelligence, in particular, has emerged as a powerful…