Serve up more effective campaigns with next-level location-based marketing. Understand customer interests, behaviors, brand affinities, and more to identify the right audience, activate effective campaigns, and attribute the offline ROI of cross-channel campaigns based on real-world behaviors.
Azira gives us a fantastic understanding of where our audiences go, the places they visit, and where their interests may be. When we overlay that on top of the information we have from our own networks, we’re able to better understand what our audiences will be interested in.
Reach the Right Audience with Cross-Channel Advertising
Deliver unmatched location-based marketing based on a deep understanding of your audiences. From local visitation patterns, to household income, to personal interests and activities, unlock a complete picture of your audience so you can personalize messaging.
Achieve True Omnichannel Activation
Understand both online and offline behavior to serve the right ads on the best channel, connecting journeys across mobile, social, CTV, OOH and in-store visitation.
Optimize Your Cross-Channel Advertising Budgets
Get real-time estimates of custom audiences across digital channels and compare results to get smarter with ad sales and budget allocation.
Understand Offline Attribution Across Every Channel
Measure every interaction, from impressions to adds-to-cart to in-store footfall – to clearly attribute the return on ad spend. Gain a holistic understanding of the path to purchase, and directly tie ad spend to digital and real world conversions.