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From Frosties to Foot Traffic: Evaluating the Impact of Wendy’s Krabby Patty Kollab

From Frosties to Foot Traffic: Evaluating the Impact of Wendy’s Krabby Patty Kollab

Order up! Wendy’s recently teamed up with Paramount to launch the SpongeBob SquarePants Krabby Patty Kollab to celebrate the 25th anniversary of the show. The Kollab featured limited-edition menu items – the Pineapple Under the Sea Frosty and Krabby Patty hamburger – which was available in restaurants across the United States, Canada, and Guam from October […]

Azira: A New Beginning

Azira: A New Beginning

At the beginning of this month, we introduced our new company: Azira. This transformation marked a significant milestone in our journey, and I am honored to share this momentous news…

Azira Renews Contract with One of Europe’s Largest Retailers

Azira Renews Contract with One of Europe’s Largest Retailers

Eight-figure renewal deal represents an approximately 100% increase over the prior contract PASADENA, CA—APRIL 5, 2023— Azira, a global leader in privacy-led data intelligence on people, places, and products, today…

Azira maximise la performance du prospectus digital pour Intermarché et son agence Zenith

Azira maximise la performance du prospectus digital pour Intermarché et son agence Zenith

Alors que les heures des prospectus papier semblent comptées, l’enjeu de la digitalisation des catalogues est de conserver la possibilité de communiquer sur des promotions clés vectrices de trafic, tout en assurant…

How Azira Pinnacle makes it easier than ever to discover and share insights

How Azira Pinnacle makes it easier than ever to discover and share insights

With consumer behavior in constant flux, it’s more critical than ever to turn to data when making business decisions.  That’s where Azira Pinnacle comes in, providing place-based data insights in…