Understanding Anomalies in Consumer Behavior Data
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Introducing Estimated Visits - Grocery: “The Why” and “The What”

Introducing Estimated Visits – Grocery: “The Why” and “The What”

We are thrilled to announce the general release of the Estimated Visits – Grocery dataset in Pinnacle. This offering provides capabilities, like visit forecasts and insights on competitive dynamics, not previously available in the Azira platform. The underlying methodology makes possible a range of innovative features, which will be available in future updates as we determine the […]

Azira: A New Beginning

Azira: A New Beginning

At the beginning of this month, we introduced our new company: Azira. This transformation marked a significant milestone in our journey, and I am honored to share this momentous news…

Azira Renews Contract with One of Europe’s Largest Retailers

Azira Renews Contract with One of Europe’s Largest Retailers

Eight-figure renewal deal represents an approximately 100% increase over the prior contract PASADENA, CA—APRIL 5, 2023— Azira, a global leader in privacy-led data intelligence on people, places, and products, today…

Azira maximise la performance du prospectus digital pour Intermarché et son agence Zenith

Azira maximise la performance du prospectus digital pour Intermarché et son agence Zenith

Alors que les heures des prospectus papier semblent comptées, l’enjeu de la digitalisation des catalogues est de conserver la possibilité de communiquer sur des promotions clés vectrices de trafic, tout en assurant…

How Azira Pinnacle makes it easier than ever to discover and share insights

How Azira Pinnacle makes it easier than ever to discover and share insights

With consumer behavior in constant flux, it’s more critical than ever to turn to data when making business decisions.  That’s where Azira Pinnacle comes in, providing place-based data insights in…