Webinar: Marketing Agencies: Use Consumer Behavior Data to Help You Win More Deals

Gladys Kong

Chief Executive Officer

2 mins read

Azira: A New Beginning

At the beginning of this month, we introduced our new company: Azira. This transformation marked a significant milestone in our journey, and I am honored to share this momentous news with all of you who have played an integral part in our evolution.

The name “Azira” carries profound significance for us. It encapsulates the essence of a rising star, embodying strength, resilience, and limitless potential. As the CEO of Azira, I am excited to guide our team toward a future where our brand becomes synonymous with insight, innovation and meaningful connection.

My priorities are three-fold:


We will ensure the ethical sourcing and stewardship of globally compliant, privacy-safe data.


All of our day-to-day decisions will support the ongoing and long-term success of our customers and partners with our products and services. You will see us double down on data quality and platform reliability as well as communications transparency.


We will get in front of market requirements through investment in and commitment to innovation, in the form of more verticalized offerings, workflow enhancements and new and variegated data sourcing to enrich the insights we deliver, and to support our own and our customers’ AI efforts.

Azira empowers leaders with actionable intelligence to drive growth and success. We are, uniquely, a data intelligence company that also maintains a full-stack marketing capability or a marketing technology provider that, unlike any other, is built on a foundation of global, high-quality data insights. Each of these perspectives presents a significant market opportunity. Together, they will unlock unprecedented value for our customers and partners.

We want to foster a more relevant world where brands are empowered to forge deeper connections with their customers, helping marketing and operational leaders enhance their effectiveness with actionable intelligence, not just data. Our roadmap themes are around giving customers a fuller understanding of their markets and consumers, marrying demographics with location-based insights and potentially other complementary datasets to support their campaigns or use cases. The Azira of tomorrow will increasingly move from delivering data to mining insights, helping customers spot market trends and reach consumers where they are, physically and metaphorically. With this in mind, we have added a new tagline, “Know your Market. Reach your Customer”.

We launch Azira with a renewed dedication to the principles of partnership, trust, and transparency.  I want to express my gratitude to each member of the Azira community – our customers, partners, and steadfast team. Together, we will continue to shape the future of consumer insights. The journey ahead is promising, and I am confident that Azira’s star will continue to rise, illuminating the path to success for us all.

Thank you for your unwavering support.

Picture of Gladys Kong
Gladys Kong

CEO, Azira