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Tapping into Oktoberfest: Using Attendee Insights to Drive Impactful Marketing Campaigns

 Tapping into Oktoberfest: Using Attendee Insights to Drive Impactful Marketing Campaigns

Munich’s Oktoberfest — drawing over 6 million attendees annually — is a global phenomenon. The festival’s iconic beer tents, run by Munich’s six major breweries, are a staple to the festivities celebrating Bavarian culture and beer. This year, the festival spanned 16 days at Theresienwiese, a 100-acre outdoor space, running from September 21 to October […]

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Marketing Intelligence October 15, 2024

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Marketing Intelligence October 10, 2024

Fueling Your F1 Las Vegas Grand Prix Marketing Campaigns with Spectator Insights

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Marketing Intelligence October 04, 2024

Analyzing Del Taco’s Recent First Place Ranking: How QSR Marketers Can Leverage Consumer Behavior Insights to Win the Market

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Marketing Intelligence September 30, 2024

CTV Advertising’s Biggest Challenges and How to Solve Them 

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Azira: A New Beginning

Azira: A New Beginning

At the beginning of this month, we introduced our new company: Azira. This transformation marked a significant milestone in our journey, and I am honored to share this momentous news…

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March 22, 2024

Azira Renews Contract with One of Europe’s Largest Retailers

Azira Renews Contract with One of Europe’s Largest Retailers

Eight-figure renewal deal represents an approximately 100% increase over the prior contract PASADENA, CA—APRIL 5, 2023— Azira, a global leader in privacy-led data intelligence on people, places, and products, today…

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April 05, 2023

Keep up with trends, product updates & more from Azira.

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Azira maximise la performance du prospectus digital pour Intermarché et son agence Zenith

Azira maximise la performance du prospectus digital pour Intermarché et son agence Zenith

Alors que les heures des prospectus papier semblent comptées, l’enjeu de la digitalisation des catalogues est de conserver la possibilité de communiquer sur des promotions clés vectrices de trafic, tout en assurant…

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November 08, 2022

How Azira Pinnacle makes it easier than ever to discover and share insights

How Azira Pinnacle makes it easier than ever to discover and share insights

With consumer behavior in constant flux, it’s more critical than ever to turn to data when making business decisions.  That’s where Azira Pinnacle comes in, providing place-based data insights in…

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September 01, 2022

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