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Use Cases: How Restaurants Use Diner Insights
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How to Use a Next-Generation Demand-Side Platform Powered by a Single Data Set to Boost Return on Ad Spend

How to Use a Next-Generation Demand-Side Platform Powered by a Single Data Set to Boost Return on Ad Spend

Here’s what you’ll uncover: Digital advertising has come a long way, yet many marketers still face inefficiencies in managing different platforms across their entire campaign workflow. From audience segmentation to campaign activation, these challenges often slow down processes, fragment data, and lead to inaccuracies in measuring return on ad spend (ROAS) — so how can […]

Shining a Light on EDC: Azira’s Insights into Festival-Goer Behavior 

Shining a Light on EDC: Azira’s Insights into Festival-Goer Behavior 

In May of each year, hundreds of thousands of electronic dance music fans head to Las Vegas, Nevada for the Electric Daisy Carnival (EDC). The event is held at the…

Suns and Shadows: Exploring the Cosmic Commotion of April 8, 2024

Suns and Shadows: Exploring the Cosmic Commotion of April 8, 2024

Turns out the Big Event of 2024 didn’t even happen on our own lonely planet. We’re talking, of course, about the Total Solar Eclipse of April 8. If you are…

Trends on Tap: A Peek at Dry January’s Influence on Beverage Retail and the Booming Non-Alcoholic Market

Trends on Tap: A Peek at Dry January’s Influence on Beverage Retail and the Booming Non-Alcoholic Market

Dry January has become a growing trend in recent years, with 21% drinking-age adults reporting they were planning to cut back on alcohol in January 2024, up 6% from 2023.…

Where Do New York Convention Visitors Stay, Eat, and Get Coffee While in Town?

Where Do New York Convention Visitors Stay, Eat, and Get Coffee While in Town?

Azira is headed to the NRF Big Show in New York City, so we wanted to see what convention goers do in the Big Apple when they leave the convention floor. We…