Sales Director, Marketing Solutions

Description

You will be joining Azira, one of the fastest-growing marketing solutions companies, and experience a true start-up culture with the freedom to experiment and innovate. At Azira, we believe that great culture is not just about work; it’s work + life. We not only encourage our employees to dream big but also give them the freedom and the tools to do so.

We are seeking a highly motivated Sales Director for our Marketing Solutions division. In this role, you will drive the sales strategy for our marketing and location analytics solutions, focusing on client acquisition, retention, and revenue growth within various vertical markets such as retail, restaurant, automotive, grocery, and real estate. You will leverage data-driven insights to optimize our sales processes, enhance client engagement, and identify growth opportunities. 

This position reports to the VP of Sales, Market Solutions, and is based in Atlanta City. It offers a competitive base salary, a sales commission plan, and full benefits.

A Day in the Life

Strategic Sales Planning and Execution

• Prepare and execute a sales strategy for Azira’s marketing and location analytics solutions to drive consistent revenue growth and market penetration. 
• Utilize advanced analytics and market research to identify sales opportunities, track performance, and adjust strategies to meet or exceed sales targets.
• Offering tailored marketing and location analytics solutions that address specific client challenges.

Client Engagement and Relationship Management

• Build and maintain strong relationships with key stakeholders within the regional marketing ecosystem. , 
• Engage with clients to understand their unique needs in marketing agencies and target verticals positioning Azira’s solutions to enhance site selection, customer targeting, campaign effectiveness and market expansion efforts.

Market Insights and Trend Analysis

• Conduct in-depth research to identify emerging trends and opportunities within the marketing solutions landscape, including advancements in location-based insights and spatial data applications.
• Act as a thought leader by staying informed on industry developments, advising clients, and influencing product direction.

Cross-Functional Collaboration

• Partner closely with internal teams, including marketing, product development, and customer support, to align sales efforts with company objectives and ensure a seamless client experience.
• Contribute insights to product development efforts based on client feedback, ensuring that Azira’s offerings remain competitive and relevant.

Negotiation and Deal Closure

• Lead contract negotiations, establish pricing terms, and secure profitable deals with clients, ensuring a mutually beneficial outcome.
• Maintain a strong focus on client satisfaction and retention by fostering long-term partnerships and providing continuous value.

What You Bring to the Role

• Education: Bachelor’s degree in Business, Marketing, Data Science, or a related field; MBA preferred.
• Experience: With 8+ years in sales roles focused on Marketing Solutions, data-driven sales, or location analytics—particularly within retail, restaurant, automotive, grocery, and real estate sectors—and at least 6-8 years as a digital planner at a media agency or as a digital media salesperson, demonstrating a proven track record in the full sales cycle.
• Expertise in Solution Selling: Proven experience in B2B and channel sales, with a strong emphasis on solution selling, customized offerings, and strategic partnerships.
• Data-Driven and Analytical: Proficient in interpreting marketing and location data to inform business decisions; experience with analytics tools (GIS, CRM systems) is advantageous.
• Independent and Collaborative: Demonstrated ability to work independently while effectively collaborating with cross-functional teams to deliver results.
• Communication Skills: Excellent presentation, negotiation, and interpersonal skills, capable of conveying complex concepts to non-technical audiences.
• Industry Knowledge: Experienced in selling and engaging with brands, platforms, and their end-users, with familiarity in programmatic advertising, location-based marketing, and data-powered media solutions. Experience in analytics for independent agencies and channel partners is a plus.

This role is ideal for a dynamic and driven sales leader who is passionate about data solutions and ready to take Azira’s Marketing Solutions to the next level.