Senior Product Manager – Campaign Measurement

Description

You will be joining Azira, a global Consumer Insights platform, helping marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a more relevant world where brands are empowered to reach and build relationships with their consumers.

Azira is looking for an experienced and passionate Senior Product Manager focused on Campaign Measurement to join our team and lead the strategy for measuring and optimizing campaign performance. In this pivotal role, you will be responsible for assessing and improving current measurement capabilities, collaborating cross-functionally with product and analytics teams, and developing a comprehensive measurement strategy to drive data-informed decision-making and enhance campaign effectiveness.

A Day in the Life

• Be the global product owner of Azira’s campaign measurement.
• Communicate and partner with internal and external customers about product ideas and feature requirements.
• Research, innovate and define product requirements based on customer feedback, competitive analyses, and other data sources.
• Define product requirements/user stories and work closely with the engineering team to implement them.
• Work with the engineering team to understand the underlying technologies & trade-offs needed to put high-quality solutions in place.
• Launch new features by collaborating with multiple teams such as Product Marketing, Marketing, Sales, and Customer Success.

What You Bring to the Role

•  Bachelor’s/Master’s degree in business administration, or relevant field.
• With over 4+ years of experience in digital ad operations and product management, specializing in SaaS companies that cater to enterprise clients.
• AdTech/MarTech domain knowledge or previous campaign measurement product management experience required.
• Sound technical knowledge that informs your judgment regarding timelines, scope, quality, priorities, and trade-offs.
• Ability to break down large, complex problems into well-defined,manageable problems,and an ability to use data to inform your judgement.
• Ability to multitask, organize & lead complex projects and detail-oriented approach.
• Preferred: Candidates should possess in-depth knowledge of various DSP platforms, including The Trade Desk, Google Display & Video 360, Xandr, and similar tools.
• Energetic, highly organized, collaborative, and detail-oriented.
• Skill in distilling complex concepts into practical recommendations for senior executives.
• You’re a creative and collaborative problem-solver who enjoys working with distributed teams to tackle challenging issues.
• Familiarity with or prior experience in data science.