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From Frosties to Foot Traffic: Evaluating the Impact of Wendy’s Krabby Patty Kollab

From Frosties to Foot Traffic: Evaluating the Impact of Wendy’s Krabby Patty Kollab

Order up! Wendy’s recently teamed up with Paramount to launch the SpongeBob SquarePants Krabby Patty Kollab to celebrate the 25th anniversary of the show. The Kollab featured limited-edition menu items – the Pineapple Under the Sea Frosty and Krabby Patty hamburger – which was available in restaurants across the United States, Canada, and Guam from October […]

What is Audience Analysis and why is it essential for marketers?

What is Audience Analysis and why is it essential for marketers?

For marketers to succeed, it is critical that they understand their target audience. Understanding their target audiences’ demographic, psychographic, and brand affinities can help marketers and advertisers develop customized creatives,…

Azira Privacy by Design: Prioritising Privacy to Enhance Advertising Effectiveness

Azira Privacy by Design: Prioritising Privacy to Enhance Advertising Effectiveness

With the introduction of a new Privacy Bill in Australia this spring, we have the opportunity to reflect on global privacy practices. By sharing the key principles learned from our…

Azira Wins “Data Intelligence Platform of the Year” Award

Azira Wins “Data Intelligence Platform of the Year” Award

We’re thrilled to announce that Azira has been named the “Data Intelligence Platform of the Year” in the prestigious 5th annual Data Breakthrough Awards program.  The Data Breakthrough Awards are…

Swiftie Nation Takes Over Australia: Decoding Fan Behavior with Azira 

Swiftie Nation Takes Over Australia: Decoding Fan Behavior with Azira 

Taylor Swift’s highly anticipated Eras tour recently swept through Australia with a series of mesmerizing performances, captivating audiences across Sydney and Melbourne. As Swifties flocked to these two venues, Azira’s…