Understanding Anomalies in Consumer Behavior Data
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Introducing Estimated Visits - Grocery: “The Why” and “The What”

Introducing Estimated Visits – Grocery: “The Why” and “The What”

We are thrilled to announce the general release of the Estimated Visits – Grocery dataset in Pinnacle. This offering provides capabilities, like visit forecasts and insights on competitive dynamics, not previously available in the Azira platform. The underlying methodology makes possible a range of innovative features, which will be available in future updates as we determine the […]

How to Measure Foot Traffic Analytics More Accurately?

How to Measure Foot Traffic Analytics More Accurately?

In today’s fast-paced business world, gaining insights into consumer behavior is pivotal. Foot traffic analytics, empowered by consumer behavior data, has emerged as a game-changer for businesses across diverse industries.…

The Power of Consumer Behavior Data for Operational and Marketing Intelligence

The Power of Consumer Behavior Data for Operational and Marketing Intelligence

It’s no mystery that consumer behavior data is the key to understanding your consumer and taking your business to the next level. Business leaders across industries can use consumer behavior…

How Trade Area Analysis Using Consumer Behavior Data Can Reveal Untapped Business Opportunities

How Trade Area Analysis Using Consumer Behavior Data Can Reveal Untapped Business Opportunities

In today’s competitive consumer behavior landscape, decision-making comes with risk and uncertainty. Insights from consumer behavior data enabled by location intelligence can be incredibly useful in reducing risk and enabling…

3 Ways Operations Leaders Can Leverage Consumer Behavior Data for Smarter Decision-Making

3 Ways Operations Leaders Can Leverage Consumer Behavior Data for Smarter Decision-Making

Understanding consumer behavior is the key to unlocking insights about your customers and enabling more effective business decisions — but are operations leaders tapping into its full potential? By leveraging…