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Beyond the Game: How Marketers Can Use Demographic Insights & Travel Patterns of Super Bowl Spectators

Beyond the Game: How Marketers Can Use Demographic Insights & Travel Patterns of Super Bowl Spectators

In February of each year, thousands of spectators attend the Super Bowl, known globally for its advertisements, celebrity sightings, and renowned halftime show. This year, a staggering 127 million viewers tuned in from their screens to watch the game, which took place at the Caesars Superdome in New Orleans, Louisiana. As spectators flocked to New […]

Introducing Estimated Visits – Grocery: “The Why” and “The What”

Introducing Estimated Visits – Grocery: “The Why” and “The What”

We are thrilled to announce the general release of the Estimated Visits – Grocery dataset in Pinnacle. This offering provides capabilities, like visit forecasts and insights on competitive dynamics, not previously available…

Driving Innovation and Value: Azira’s Vision for 2025

Driving Innovation and Value: Azira’s Vision for 2025

As we enter 2025, Azira is committed to driving innovation and delivering unparalleled value to our clients, partners, and stakeholders. Our approach for the year ahead is built on five…

How Azira Champions Privacy

How Azira Champions Privacy

Rules to protect consumer privacy have proliferated across various jurisdictions and industry organizations. From the detailed requirements of GDPR to the FTC’s focus on precise geolocation data, to attempts at…

Geolocation Insights for Regenerative Tourism: Azira to Speak at Hawaii Tourism Authority Conference

Geolocation Insights for Regenerative Tourism: Azira to Speak at Hawaii Tourism Authority Conference

We’re honored to announce that Evan Saunders, VP of Global Travel & Hospitality at Azira, has been invited to host a workshop at this year’s Hawaii Tourism Authority Conference. The…