Login
Global Privacy Protocol: How Azira Champions Privacy
Login
EN

Blog

How Azira Champions Privacy

How Azira Champions Privacy

Rules to protect consumer privacy have proliferated across various jurisdictions and industry organizations. From the detailed requirements of GDPR to the FTC’s focus on precise geolocation data, to attempts at a federal privacy law, and the implementation of a variety of state privacy laws and pending state privacy laws, plus the overlay of recommendations from […]

How to Use a Next-Generation Demand-Side Platform Powered by a Single Data Set to Boost Return on Ad Spend

How to Use a Next-Generation Demand-Side Platform Powered by a Single Data Set to Boost Return on Ad Spend

Here’s what you’ll uncover: Digital advertising has come a long way, yet many marketers still face inefficiencies in managing different platforms across their entire campaign workflow. From audience segmentation to…

What is Audience Analysis and why is it essential for marketers?

What is Audience Analysis and why is it essential for marketers?

For marketers to succeed, it is critical that they understand their target audience. Understanding their target audiences’ demographic, psychographic, and brand affinities can help marketers and advertisers develop customized creatives,…

From Frosties to Foot Traffic: Evaluating the Impact of Wendy’s Krabby Patty Kollab

From Frosties to Foot Traffic: Evaluating the Impact of Wendy’s Krabby Patty Kollab

Order up! Wendy’s recently teamed up with Paramount to launch the SpongeBob SquarePants Krabby Patty Kollab to celebrate the 25th anniversary of the show. The Kollab featured limited-edition menu items –…

4 Ways Marketing Agencies Can Use Consumer Behavior Data to Win Clients

4 Ways Marketing Agencies Can Use Consumer Behavior Data to Win Clients

Geolocation data is important for media agencies to build and reach the right audiences for their clients — but are agencies fully making the most of it? Beyond just serving…