Rules to protect consumer privacy have proliferated across various jurisdictions and industry organizations. From the detailed requirements of GDPR to the FTC’s focus on precise geolocation data, to attempts at a federal privacy law, and the implementation of a variety of state privacy laws and pending state privacy laws, plus the overlay of recommendations from […]
Here’s what you’ll uncover: Digital advertising has come a long way, yet many marketers still face inefficiencies in managing different platforms across their entire campaign workflow. From audience segmentation to…
For marketers to succeed, it is critical that they understand their target audience. Understanding their target audiences’ demographic, psychographic, and brand affinities can help marketers and advertisers develop customized creatives,…
Order up! Wendy’s recently teamed up with Paramount to launch the SpongeBob SquarePants Krabby Patty Kollab to celebrate the 25th anniversary of the show. The Kollab featured limited-edition menu items –…
Geolocation data is important for media agencies to build and reach the right audiences for their clients — but are agencies fully making the most of it? Beyond just serving…