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We are thrilled to announce the general release of the Estimated Visits – Grocery dataset in Pinnacle. This offering provides capabilities, like visit forecasts and insights on competitive dynamics, not previously available in the Azira platform. The underlying methodology makes possible a range of innovative features, which will be available in future updates as we determine the […]
Geolocation data is important for media agencies to build and reach the right audiences for their clients — but are agencies fully making the most of it? Beyond just serving…
Geofencing marketing has become an increasingly popular tactic for marketers. In fact, Boston Consulting Group found that nearly 4 in 5 retailers using location data said they use geo-targeted marketing,…
Introduction Black Friday and Cyber Monday (BFCM) is a key revenue period and one of the most anticipated events of the year for retailers. The National Retail Federation reported a…
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