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As Azira gears up for this year’s ICSC Las Vegas, we analyzed real-world location data from last year’s event to uncover how attendees moved through the city. For data and business leaders across retail, restaurants and commercial real estate, these insights support smarter decision making from improving site selection planning, to understanding trade areas, analyzing […]
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If it feels like your marketing strategy needs to pivot by the week, you’re not imagining it. In 2025, economic volatility and political uncertainty are reshaping how and when people…
Geolocation data is important for media agencies to build and reach the right audiences for their clients — but are agencies fully making the most of it? Beyond just serving…
Geofencing marketing has become an increasingly popular tactic for marketers. In fact, Boston Consulting Group found that nearly 4 in 5 retailers using location data said they use geo-targeted marketing,…
Introduction Black Friday and Cyber Monday (BFCM) is a key revenue period and one of the most anticipated events of the year for retailers. The National Retail Federation reported a…
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