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Beyond the Game: How Marketers Can Use Demographic Insights & Travel Patterns of Super Bowl Spectators

Beyond the Game: How Marketers Can Use Demographic Insights & Travel Patterns of Super Bowl Spectators

In February of each year, thousands of spectators attend the Super Bowl, known globally for its advertisements, celebrity sightings, and renowned halftime show. This year, a staggering 127 million viewers tuned in from their screens to watch the game, which took place at the Caesars Superdome in New Orleans, Louisiana. As spectators flocked to New […]

The Return of Tourists to Hong Kong – Consumer Behavior Insights

The Return of Tourists to Hong Kong – Consumer Behavior Insights

Hong Kong had seen over 10 million visitors in the first 5 months of the year, indicating a faster-than-expected inbound tourism recovery, This was bolstered by relaxed Covid regulations and…

Azira maximise la performance du prospectus digital pour Intermarché et son agence Zenith

Azira maximise la performance du prospectus digital pour Intermarché et son agence Zenith

Alors que les heures des prospectus papier semblent comptées, l’enjeu de la digitalisation des catalogues est de conserver la possibilité de communiquer sur des promotions clés vectrices de trafic, tout en assurant…