Webinar: A DMO Implements Enhanced Media and Data Strategy
Login
Login
EN

The Azira Team

6 mins read

Azira and Kauai Say Aloha To Unlocking Greener Island Transportation

Data intelligence from Azira provides critical project insights

PASADENA, Calif. — APRIL 25, 2023 — Azira a global leader in privacy-led data intelligence on people, places, and products, today announced the results of its partnership with the County of Kauai, Hawaii to deliver real-world insights to inform transportation planning on the island.

Kauai attracts more than a million annual visitors, who lease up to 10,000 rental cars daily, and up to 12,000 on long weekends. Between increasing tourist arrivals and residential commuters, the roadways are becoming more congested. With limits on expanding roads and highways, the island turned to technology to gain better insight into its transportation issues.

The County of Kauai was awarded technical assistance from researchers to study electrification and multi-modal improvements to Kauai’s transportation system. The team started by analyzing visitor survey data from the Hawaii Tourism Authority, Hawaii Department of Transportation data, and anecdotal information about congestion points.

While that data provided a piece of the puzzle, the County partnered with Azira to supply a sophisticated data intelligence solution that could provide a deeper understanding of actual residential and tourism travel patterns to reveal origins and destinations, distance traveled, and variations across time of day, day of the week, and seasonality.

 
“Our partnership with Azira has provided a key source of data to drive Kauai’s study forward. The Azira data provides critical insights and validation around travel patterns on the island. Plus, data visualizations the researchers created are incredibly helpful as we work on making the case to key stakeholders to evolve our transportation offerings.”
Christina Kaser
Energy Coordinator for the County of Kauai

The Azira project data helped the team answer key questions, including:

  • Where are the island’s hotspots?
  • Where are common origin and destination points for visitors and residents?
  • What are the main travel corridors based on time of day?
  • How far do tourists typically drive in a day?
  • What do transportation patterns look like at different times of year?

The County of Kauai analyzed the extensive data points from Azira to deliver comprehensive visualizations into a travel pattern analysis report. This report provides insights and recommendations to consider how to reimagine travel on the island by potentially:

  • Creating mobility hubs around the island where tourists can access transportation services
  • Introducing shuttles and first/last mile micro-transit solutions
  • Increasing the availability of micro transportation offerings like bikes and scooters
  • Setting up a public electric charging station network around the island
  • Encouraging use of car share
  • Establishing satellite car rental locations around the island

The Azira data and visualizations helped the Kauai team validate their anecdotal understanding of travel hotspots and hot corridors, which in turn can be utilized to develop or support future transportation plans and projects. The private sector can also use this project information to help green light specific projects, confirm the need for new routes and offerings for shuttle and tour operators, and decode prime locations for off-airport car rentals.

To read more about Azira’s data in action, please visit the Company’s case study portal.

About Azira

Azira, a global, full-stack data intelligence software-as-a-service (“SaaS”) platform curates one of the world’s largest sources of intelligence on people, places, and products. The Azira platform’s patented technology processes data from 70 million points of interests, in more than 44 countries. Azira’s data and insights empower marketing and operations teams to understand consumers’ online and offline behaviors, affinities, and attributes in order to engage them and grow their businesses. With a presence in Los Angeles, Paris, Bangalore, Singapore, Sydney, and Tokyo, Azira serves scaled enterprises in retail, real estate, restaurant/QSR, travel/tourism, telecom, and financial services. For more information, please visit https://azira.com

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are any statements that look to future events and include, but are not limited to, statements regarding Azira’s business strategy; the expected benefits of use of Azira’s solutions; Azira’s ability to attract new clients to purchase its solutions; market acceptance of Azira’s solutions; and Azira’s expectations or beliefs concerning future events. In addition, the words “anticipates,” “appear,” “approximate,” “believe,” “continue,” “could,” “estimate,” “expect,” “foresee,” “intends,” “may,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “seek,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are neither historical facts nor assurances of future performance, and are based only on Azira’s current beliefs, expectations and assumptions regarding the future of its business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of Azira’s control. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause Azira’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the future financial and operational performance of Azira; Azira’s expansion plans and opportunities; Azira’s limited operating history makes it difficult to evaluate its current business and future prospects; Azira’s ability to comply with the covenants in the agreements governing its indebtedness, including with respect to capital raising and minimum liquidity; the high degree of uncertainty of the level of demand for and market utilization of Azira’s solutions and products; substantial regulation and the potential for unfavorable changes to, or failure by Azira to comply with, these regulations, which could substantially harm Azira’s business and operating results; Azira’s ability to generate sufficient revenue to achieve and sustain profitability; Azira’s dependency upon third-party service providers for certain technologies; increases in costs, disruption of supply or shortage of materials, which could harm Azira’s business; developments and projections relating to Azira’s competitors and industry; the Aziramanagement team’s limited experience managing a public company; the possibility of Azira’s need to defend itself against fines, penalties and injunctions if Azira is determined to be promoting products for unapproved uses; concentration of ownership among Azira’s existing executive officers, directors and their respective affiliates, which may prevent new investors from influencing significant corporate decisions; the ability to maintain the listing of Azira common stock or Azira warrants on Nasdaq; costs related to the recent business combination transaction; if the benefits of the business combination transaction do not meet the expectations of investors or securities analysts, the potential for the market price of Azira’s securities to decline; the risk that Azira’s significant increased expenses and administrative burdens as a public company could have an adverse effect on Azira’s business, financial condition and results of operations; the impact of health epidemics, such as the COVID-19 pandemic, on Azira’s business, financial condition, growth and the actions it may take in response thereto; and other risks and uncertainties identified in Azira’s filings with the Securities and Exchange Commission (the “SEC”), including in the Registration Statement on Form S-4 (No. 333-265952), as amended, and the Current Report on Form 8-K dated March 23, 2023. Forward-looking statements are based only on information currently available to Azira and speak only as of the date made. Azira does not undertake any obligation to update or revise the forward-looking statements to reflect events that occur or circumstances that exist after the date on which such statements were made, except to the extent required by law.