Understanding Anomalies in Consumer Behavior Data
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Year of the Snake: Decoding Consumer Behavior During Lunar New Year

Year of the Snake: Decoding Consumer Behavior During Lunar New Year

Lunar New Year is one of the most widely celebrated holidays, drawing hundreds of millions to cultural events and tourist attractions each year. This year marks the Year of the Snake, symbolizing rebirth, regeneration, love, and happiness.  We examined Lunar New Year celebrations on January 29th across Singapore, Hong Kong, Malaysia, and Sydney, Australia—home to […]

How to Measure Foot Traffic Analytics More Accurately?

How to Measure Foot Traffic Analytics More Accurately?

In today’s fast-paced business world, gaining insights into consumer behavior is pivotal. Foot traffic analytics, empowered by consumer behavior data, has emerged as a game-changer for businesses across diverse industries.…

The Power of Consumer Behavior Data for Operational and Marketing Intelligence

The Power of Consumer Behavior Data for Operational and Marketing Intelligence

It’s no mystery that consumer behavior data is the key to understanding your consumer and taking your business to the next level. Business leaders across industries can use consumer behavior…

How Trade Area Analysis Using Consumer Behavior Data Can Reveal Untapped Business Opportunities

How Trade Area Analysis Using Consumer Behavior Data Can Reveal Untapped Business Opportunities

In today’s competitive consumer behavior landscape, decision-making comes with risk and uncertainty. Insights from consumer behavior data enabled by location intelligence can be incredibly useful in reducing risk and enabling…

3 Ways Operations Leaders Can Leverage Consumer Behavior Data for Smarter Decision-Making

3 Ways Operations Leaders Can Leverage Consumer Behavior Data for Smarter Decision-Making

Understanding consumer behavior is the key to unlocking insights about your customers and enabling more effective business decisions — but are operations leaders tapping into its full potential? By leveraging…