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Tapping into Oktoberfest: Using Attendee Insights to Drive Impactful Marketing Campaigns

Tapping into Oktoberfest: Using Attendee Insights to Drive Impactful Marketing Campaigns

Munich’s Oktoberfest — drawing over 6 million attendees annually — is a global phenomenon. The festival’s iconic beer tents, run by Munich’s six major breweries, are a staple to the festivities celebrating Bavarian culture and beer. This year, the festival spanned 16 days at Theresienwiese, a 100-acre outdoor space, running from September 21 to October […]

Tapping into Oktoberfest: Using Attendee Insights to Drive Impactful Marketing Campaigns

Tapping into Oktoberfest: Using Attendee Insights to Drive Impactful Marketing Campaigns

Munich’s Oktoberfest — drawing over 6 million attendees annually — is a global phenomenon. The festival’s iconic beer tents, run by Munich’s six major breweries, are a staple to the…

Fueling Your F1 Las Vegas Grand Prix Marketing Campaigns with Spectator Insights

Fueling Your F1 Las Vegas Grand Prix Marketing Campaigns with Spectator Insights

The surge in F1’s popularity has created a prime opportunity for marketers, especially during marquee events like the Las Vegas Grand Prix set to take place on November 23, 2024.…

Analyzing Del Taco’s Recent First Place Ranking: How QSR Marketers Can Leverage Consumer Behavior Insights to Win the Market

Analyzing Del Taco’s Recent First Place Ranking: How QSR Marketers Can Leverage Consumer Behavior Insights to Win the Market

In a surprising shift within the fast-food industry, Del Taco has recently surpassed Chick-fil-A as the top fast-food restaurant in the U.S., according to a Food Chain Magazine article.  In…

CTV Advertising’s Biggest Challenges and How to Solve Them 

CTV Advertising’s Biggest Challenges and How to Solve Them 

Connected TV (CTV) advertising is on the rise — businesses are starting to use CTV advertising more and more to promote their brands. According to eMarketer, CTV ad spend reached…