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Drawing millions of spectators every four years, the inaugural Summer Olympics takes place in different cities around the globe. This year, Paris, France, will host the event. In the lead-up to the event, athletes must qualify for a spot during the official Olympic Trials. This year’s gymnastics trials, which included renowned athletes Simone Biles and […]
Drawing millions of spectators every four years, the inaugural Summer Olympics takes place in different cities around the globe. This year, Paris, France, will host the event. In the lead-up…
Destination marketers face the challenge of reaching the right audiences at the right time — and with the right message — as more and more viewers are now streaming content…
In the digital age, consumer behavior data is no longer a nice-to-have — it’s the foundation upon which successful location-based digital advertising campaigns are built. Consumer behavior data is powerful…
It is more critical than ever for marketers to build personalized relationships with customers from acquisition to expansion. To accomplish this, marketing budgets are bigger than ever, opening up opportunities…