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Blog

6 Strategies Marketers Should Be Using for Black Friday and Cyber Monday

6 Strategies Marketers Should Be Using for Black Friday and Cyber Monday

Introduction Black Friday and Cyber Monday (BFCM) is a key revenue period and one of the most anticipated events of the year for retailers. The National Retail Federation reported a record 200.4 million shoppers who participated in BFCM sales in 2023. For many shoppers, BFCM is an opportunity to get ahead on holiday shopping and […]

Marketing & Advertising November 04, 2024

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What is Geofencing Marketing and How Does it Work?

What is Geofencing Marketing and How Does it Work?

Geofencing marketing has become an increasingly popular tactic for marketers. In fact, Boston Consulting Group found that nearly 4 in 5 retailers using location data said they use geo-targeted marketing,…

November 19, 2024

6 Strategies Marketers Should Be Using for Black Friday and Cyber Monday

6 Strategies Marketers Should Be Using for Black Friday and Cyber Monday

Introduction Black Friday and Cyber Monday (BFCM) is a key revenue period and one of the most anticipated events of the year for retailers. The National Retail Federation reported a…

November 04, 2024