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Navigating Economic Uncertainty: A Marketer’s Guide to Shifting Markets

Navigating Economic Uncertainty: A Marketer’s Guide to Shifting Markets

If it feels like your marketing strategy needs to pivot by the week, you’re not imagining it. In 2025, economic volatility and political uncertainty are reshaping how and when people make purchases—and brands across industries are feeling the impact. According to Azira’s insights, retail foot traffic has dropped 15% week over week, signaling a more […]

Understanding Japanese Privacy Laws and Their Impact on AdTech in 2025

Understanding Japanese Privacy Laws and Their Impact on AdTech in 2025

Japan’s Expanding Digital Advertising Market Japan’s advertising market is experiencing remarkable growth, projected to reach approximately $56.14 billion in 2025, with digital campaigns leading the charge. However, this expansion coincides…

Navigating Economic Uncertainty: A Marketer’s Guide to Shifting Markets

Navigating Economic Uncertainty: A Marketer’s Guide to Shifting Markets

If it feels like your marketing strategy needs to pivot by the week, you’re not imagining it. In 2025, economic volatility and political uncertainty are reshaping how and when people…

Data as the New Gold in Australia

Data as the New Gold in Australia

“Data is a precious thing that will last longer than the systems themselves.” Tim Berners-Lee Inventor of the World Wide Web Australian businesses seeking to curate an audience for digital…

Azira Wins “Overall Data Analytics Company of the Year” Award

Azira Wins “Overall Data Analytics Company of the Year” Award

We’re thrilled to announce that Azira has been named the “Overall Data Analytics Company of the Year” in the prestigious 6th annual Data Breakthrough Awards program.  The annual Data Breakthrough…