Understanding Anomalies in Consumer Behavior Data
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Introducing Estimated Visits - Grocery: “The Why” and “The What”

Introducing Estimated Visits – Grocery: “The Why” and “The What”

We are thrilled to announce the general release of the Estimated Visits – Grocery dataset in Pinnacle. This offering provides capabilities, like visit forecasts and insights on competitive dynamics, not previously available in the Azira platform. The underlying methodology makes possible a range of innovative features, which will be available in future updates as we determine the […]

Introducing Estimated Visits – Grocery: “The Why” and “The What”

Introducing Estimated Visits – Grocery: “The Why” and “The What”

We are thrilled to announce the general release of the Estimated Visits – Grocery dataset in Pinnacle. This offering provides capabilities, like visit forecasts and insights on competitive dynamics, not previously available…

Year of the Snake: Decoding Consumer Behavior During Lunar New Year

Year of the Snake: Decoding Consumer Behavior During Lunar New Year

Lunar New Year is one of the most widely celebrated holidays, drawing hundreds of millions to cultural events and tourist attractions each year. This year marks the Year of the…

5 Essential Strategies to Measure and Maximize the Real-World Impact of your Digital Campaigns

5 Essential Strategies to Measure and Maximize the Real-World Impact of your Digital Campaigns

In this blog, you will learn more about:  Cross-channel measurement is one of the biggest challenges marketers face today. A recent survey from eMarketer revealed that 44% of respondents struggle…

Azira in Action: 4 Real-World Hospitality Marketing Campaigns that Drove Hotel Bookings and ROAS

Azira in Action: 4 Real-World Hospitality Marketing Campaigns that Drove Hotel Bookings and ROAS

As a hospitality marketer, do you know if your efforts are filling your hotel rooms and driving revenue? Understanding your target audience based on their behaviors, knowing exactly when to…