Rules to protect consumer privacy have proliferated across various jurisdictions and industry organizations. From the detailed requirements of GDPR to the FTC’s focus on precise geolocation data, to attempts at a federal privacy law, and the implementation of a variety of state privacy laws and pending state privacy laws, plus the overlay of recommendations from […]
Rules to protect consumer privacy have proliferated across various jurisdictions and industry organizations. From the detailed requirements of GDPR to the FTC’s focus on precise geolocation data, to attempts at…
Here’s what you’ll uncover: Digital advertising has come a long way, yet many marketers still face inefficiencies in managing different platforms across their entire campaign workflow. From audience segmentation to…
In today’s fast-paced business world, gaining insights into consumer behavior is pivotal. Foot traffic analytics, empowered by consumer behavior data, has emerged as a game-changer for businesses across diverse industries.…
For marketers to succeed, it is critical that they understand their target audience. Understanding their target audiences’ demographic, psychographic, and brand affinities can help marketers and advertisers develop customized creatives,…