Global Privacy Protocol: How Azira Champions Privacy
EN
Gladys Kong

Gladys Kong

Chief Executive Officer

2 mins read

Driving Innovation and Value: Azira’s Vision for 2025

Azira: A New Beginning

As we enter 2025, Azira is committed to driving innovation and delivering unparalleled value to our clients, partners, and stakeholders. Our approach for the year ahead is built on five key pillars that will shape our growth and ensure we continue to meet your needs. Here’s a closer look at what’s to come:

Setting the Standard for Data Privacy:

We have recently rolled out our Sensitive Data Protocol, a multi-step program designed to meet and exceed the FTC’s standards for unfair trade practices around sensitive data privacy. As a global leader in consumer data, we are committed to staying ahead of all regulatory requirements to ensure data protection.

Building a Stronger Ecosystem:

By focusing on quality over quantity, we will continue to improve our data sets and advanced modeling techniques that filter out noise and anomalies to deliver accurate and reliable data that you rely on us for.

Streamlining Campaign Management:

Our platform is evolving to deliver a unified interface for targeted consumer campaigns. From building customer profiles to mapping, implementing, and measuring campaigns, our solutions will improve data quality and boost marketing effectiveness.

Investing in Top Talent:

In 2025 we officially announce the hiring of Rob Leff as CFO and Stephanie Bunnell as SVP of Global Marketing. Their expertise will refine our strategy and fuel our go-to-market strategies.

Driving Industry Standards and Collaboration:

Through our active participation in NAI and IAB, we are committed to collaborating and establishing higher standards for the online advertising industry.

With these pillars guiding us, Azira is ready to help our clients, partners, and stakeholders achieve meaningful results in the year ahead.

Have questions or want to explore how we can partner together? Reach out to us today.