How Azira and GCommerce Elevated Brand Awareness and Drove 200+ Guests to Luxury Hotel Chatham Bars Inn
Key Insights
Business Challenge:
Increase off-season bookings following a renovation-related slowdown, while reinforcing the resort’s position as a top-tier luxury destination.
Solution:
Azira and GCommerce activated a highly addressable ad campaign powered by real-world location data, helping Chatham Bars Inn identify high-value audiences, optimize targeting, and drive measurable foot traffic results.
“Partnering with Azira gave us the real-world audience insights we needed to reach the right travelers at the right time. Their data-driven approach played a key role in helping Chatham Bars Inn maximize revenue during a critical period.”
“Partnering with Azira gave us the real-world audience insights we needed to reach the right travelers at the right time. Their data-driven approach played a key role in helping Chatham Bars Inn maximize revenue during a critical period.”
Results at a Glance
Background
Chatham Bars Inn, a luxury resort on Cape Cod, aimed to strengthen its market position and maintain high occupancy during seasonal lulls and a slowdown following renovations. To support this goal, Chatham Bars Inn partnered with Azira and GCommerce Solutions to gain deeper insights into guest behavior, a clearer understanding of their competitive set, and more effective ways to reach high-value travelers.
Challenge
Chatham Bars Inn faced a series of challenges that made it difficult to maintain occupancy and revenue during the off-season. From market conditions to operational hurdles, these factors underscored the need for a highly targeted digital ad strategy:
Solution
Together, Azira and GCommerce Solutions powered a highly addressable digital ad campaign for Chatham Bars Inn, using real-world location data to surface the right audiences and markets. By analyzing foot traffic patterns, luxury retail behavior, and more, Azira and GCommerce built custom audience segments that reflected the property’s strongest demand signals. Azira’s insights uncovered a distinct market position for the resort—high appeal among affluent, well-educated domestic travelers, especially from Boston and New York, with strong ties to luxury retail. These findings shaped smarter activation strategies and drove ongoing optimizations that improved performance and boosted return on ad spend.
Results
Running for over six months, the campaign drove significant engagement, in-person visits, and revenue growth, including:
- 890 total exposed visits to the resort, exceeding the goal of 500, with 209+ unique visitors.
- $380K+ in revenue generated from the campaign, exceeding the goal of $140k and helping the resort recover from slow off-season performance and renovation disruptions.
- 1.7M+ total impressions and a 0.63% click-through rate served across CTV, mobile and display, showing a highly targeted and engaged audience and surpassing the industry benchmark of a 0.1% click-through rate for display prospecting ads.
- The campaign delivered exceptional ROAS across key performance areas, with an estimated 6.7x return from footfall attribution.
Chatham Bars Inn will continue partnering with GCommerce and Azira to apply campaign learnings, deepen audience segmentation, and drive year-round growth. By focusing on high-value markets, the resort is well-positioned to drive stronger ROAS and maintain its status as a premier coastal retreat.
Learn more about Azira’s work with hospitality here, or contact us today.