How Azira and Black C Media Drove a 78% Increase in Sales for Vodafone

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Key Insights

Business Challenge:

Drive Samsung sales and increase in-store traffic by delivering a seamless omnichannel experience that bridged digital engagement with physical retail.

Solution:

Azira’s real-time audience data powered dynamic OOH placements and digital retargeting, while Black C Media delivered a cross-channel strategy that guided high-intent users directly to nearby stores. 

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Results at a Glance

4.3x

higher click-through rate for retargeted audiences also exposed to OOH

78%

increase in Samsung phone sales

33%

uplift in accessories sold

48%

store visitation conversion rate from digital-to-retail journey

4.3x

higher click-through rate for retargeted audiences also exposed to OOH

78%

increase in Samsung phone sales

33%

uplift in accessories sold

48%

store visitation conversion rate from digital-to-retail journey

Background

Vodafone aimed to create a unique customer experience by seamlessly connecting physical retail and digital communication touchpoints. In collaboration with Samsung, the campaign introduced exclusive offers on selected phones and accessories. The goal: meet consumer expectations for a seamless shopping journey—whether online or in-store.

To bring this vision to life, Vodafone turned to Black C Media, Azira’s strategic partner in Turkey, to lead a campaign that combined creative omnichannel media execution with geo-intelligence and targeting technology. Black C Media oversaw end-to-end strategy and execution, ensuring a consistent consumer experience across all touchpoints.

Challenge

Vodafone’s goal was to elevate product visibility and sales during a key commercial window by activating high-intent audiences with contextual relevance. The campaign set out to:

  • Promote exclusive Samsung offers to qualified Vodafone users

  • Align creative messaging with real-world behaviors and purchase triggers

  • Track user engagement across touchpoints—from ad exposure to store visits

Solution 

Data-Driven OOH Advertising

Black C Media designed a fully integrated strategy, powered by Azira’s real-time geo-targeting technology. OOH ads were placed in high-density Vodafone user areas, identified through data-driven insights. This ensured maximum visibility for promotional messages where interest was highest. 

Dynamic Retargeting

Tailored digital banners promoted exclusive offers and guided users to nearby Vodafone retail locations. These creatives re-engaged users who had interacted with OOH ads, reinforcing the messaging across channels and driving measurable results.

Cross-Device Optimization

Location and behavior data enabled seamless transitions from awareness to conversion. Users were reidentified and retargeted based on engagement stage, enhancing both the relevance of the messaging and the efficiency of media spend.

Results

  • 4.3x higher CTR among users exposed to OOH

  • +78% increase in Samsung phone sales

  • +33% increase in accessories sold

  • 48% of users who received directions visited stores

  • 1.3M+ OOH ad impressions delivered

Learn more about Azira’s work with Retail or contact us today.