See Beyond Your Point of Sales Data with Location Intelligence for Retail

Your point of sale data tells part of the story. We tell the rest. Use real-world shopper insights to optimize your retail locations, target high-value shoppers, and measure marketing impact with precision and confidence.

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Azira for Retail

Optimize Store Location Strategy

Use foot traffic trends, dwell patterns, and shopper movement to evaluate store performance, optimize staffing, and make smarter decisions about openings, closures, and relocations.

Reach High-Value Shoppers with Custom Messaging

Build audience segments based on in-store visits, brand loyalty, and purchase-adjacent behaviors to target the shoppers most likely to convert. Tap into data to personalize campaigns, understand daypart visitation trends and shopper journeys, and run A/B testing for product rollouts and price elasticity.

Drive Repeat Visits and Attract Competitor Shoppers

Reactivate existing or lapsed customers and conquest target competitor audiences to bring them to your location. Use retargeting strategies to engage those who have interacted with your brand, ensuring your campaigns win loyal customers and keep you ahead of the competition.