See Beyond Your Point of Sales Data with Location Intelligence for Retail
Your point of sale data tells part of the story. We tell the rest. Use real-world shopper insights to optimize your retail locations, target high-value shoppers, and measure marketing impact with precision and confidence.

Azira for Retail

Optimize Store Location Strategy
Use foot traffic trends, dwell patterns, and shopper movement to evaluate store performance, optimize staffing, and make smarter decisions about openings, closures, and relocations.

Reach High-Value Shoppers with Custom Messaging
Build audience segments based on in-store visits, brand loyalty, and purchase-adjacent behaviors to target the shoppers most likely to convert. Tap into data to personalize campaigns, understand daypart visitation trends and shopper journeys, and run A/B testing for product rollouts and price elasticity.

Drive Repeat Visits and Attract Competitor Shoppers
Reactivate existing or lapsed customers and conquest target competitor audiences to bring them to your location. Use retargeting strategies to engage those who have interacted with your brand, ensuring your campaigns win loyal customers and keep you ahead of the competition.
Proof By Numbers
Leading retailers are using Azira to make smarter, data-driven decisions — from store staffing decisions to driving stronger return-on-ad-spend.

74%
increase in store visits achieved by a sports apparel retailer through highly targeted audience segmentation.
1.0K+
incremental visitors drawn to 169 luxury grocery chain locations across the US through digital in-app banner ads.
50K+
incremental visits to 160 stores for a major American retailer with digital banner ads promoting a new drink.

36%
increase in foot traffic to a pharmacy retailer's stores through digital audio advertising measured by Azira's attribution.
See Azira in Action



Trusted by Leading Brands
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