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As a hospitality marketer, do you know if your efforts are filling your hotel rooms and driving revenue? Understanding your target audience based on their behaviors, knowing exactly when to target them, and then activating impactful campaigns to those audiences, can make all the difference in driving hotel bookings and boosting ROAS.
By leveraging location-based digital ad strategies, hotels can target high-intent travelers, former guests, and even competitor guests to increase hotel guest revenue. Let’s explore four ways our hospitality clients are using Azira to achieve impressive results.
01
Driving Las Vegas Locals to a Hotel & Casino
A Las Vegas hotel and casino partnered with Azira to boost foot traffic to their hotel and casino through mobile in-app advertising. The strategy targeted gaming enthusiasts, specific generations (Baby Boomers and Gen X), and local Las Vegas residents with ads for show tickets, hotel bookings, and sweepstakes. The campaign ran for one year and delivered impressive results with over 8 million impressions and drove nearly 3 visitors per every 1K impressions to the hotel and casino.
02
Turning Former Guests & Competitor Guests into Bookings
A hotel client aimed to increase overall room bookings by leveraging digital banner ads across mobile apps, tablets, and desktop. The strategy targeted former hotel guests and travelers who had been to competitor hotels. With an impressive 1.5M ad impressions, the campaign drove over 6.5K clicks. Additionally, within 90 days of seeing the ads, over 720 people were seen visiting the hotel, driving impressive footfall numbers for the client.
03
Targeting Business Travelers in Manhattan
A luxury hotel client in Manhattan was looking to attract business travelers who frequently visited the city for work. To achieve this, the hotel launched animated and display ads targeting past visitors and professionals from surrounding cities like Boston, Washington D.C., and Chicago — those likely to book extended stays of two or three nights. The campaign successfully resulted in an average of 5 bookings per month and an impressive 5:1 ROAS, making it an effective audience targeting strategy for the luxury hotel.
04
Promoting Hotel Events in Arizona
A luxury hotel client in Arizona wanted to increase attendance for its ticketed holiday events while also driving room bookings. Using standard banner ads across mobile and desktop, the campaign linked directly to the event page where guests could purchase bundled packages for tickets to the event and a hotel room. To maximize conversions, the hotel targeted travelers who had previously stayed at competitor properties in the area, as well as people within driving distance from California and New Mexico. The results exceeded industry expectations, and drove nearly 200 visitors to the website to purchase event packages.
With Azira’s digital advertising platform, hospitality marketers can use consumer behavior data to build custom audiences, activate compelling campaigns, and use footfall attribution and conversion/booking metrics to optimize ROAS, all while staying ahead of the competition and delivering outstanding guest experiences.
