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Key Insights:
Business Challenge:
Launch, scale, and hit sales targets as a new QSR brand in India amidst a highly competitive market.
Results at Glance:
sites across India
Solution:
Using Azira’s custom audience targeting, campaign measurement and attribution, the global QSR activated impactful campaigns and accurately measured ROAS.
Situation:
With over 2,500 locations worldwide, a leading global QSR brand set out to expand into India. To build awareness in a new market, drive foot traffic to restaurants, and hit sales targets, they aimed to connect with younger urban audiences in key metro cities. To achieve this, they partnered with Azira to launch a high-impact digital advertising campaign.
Challenge:
Despite its global popularity, the QSR struggled with low brand awareness in India, making it challenging to drive foot traffic. The highly competitive QSR landscape in India added to this difficulty. To ensure its marketing efforts delivered real impact, the QSR brand needed a clear way to measure how digital advertising translated into in-store visits and return on ad spend.
Solution:
Azira partnered with the global QSR to create a highly personalized in-app advertising strategy to maximize relevance and impact. Using Azira’s mobile location data, the QSR brand developed tailored audience segments that included the following criteria:
Visitors to competitor
restaurants in Bangalore, India
Age group
of 18 to 35
Seen at competitor locations
in the last 90 days
To engage these audiences, Azira activated rich-media mobile ads through its DSP and deployed high-performing creatives across multiple display formats. In addition, real-time geofencing was used to target users aged 18 to 35 whenever they were within 500 meters of selected restaurant locations.
Leveraging Azira’s measurement and attribution capabilities, the campaign tracked the direct impact of ad exposure on restaurant foot traffic, delivering valuable insights into the campaign’s effectiveness.
Results:
The campaign yielded impressive results, helping to:
- Drive a 68.6% uplift in in-store footfall.
- Create superior brand awareness among relevant audiences.
With precision audience targeting and campaign measurement and attribution, Azira helped the global QSR stand out in a crowded market and establish a strong presence in India. The campaign delivered high engagement, measurable footfall uplift, increased sales, and drove clear ROAS—along with actionable insights that informed future targeting and creative strategies.
