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Strengthening the company’s reputation as an innovator in consumer data insights
PASADENA, Calif. – Jan. 21, 2025 – Building on recent momentum and growing demand in the advertising sector, consumer insights leader Azira today announced two executive appointments to kick off the new year. Rob Leff joins as Chief Financial Officer (CFO), and Stephanie Bunnell steps in as Senior Vice President (SVP) of Global Marketing.
These hires underscore Azira’s commitment to being a trusted partner for advertising executives, delivering actionable consumer insights while safeguarding sensitive data.
“The adtech space is evolving rapidly, and advertising leaders need partners who can navigate regulatory shifts while delivering insights that drive market impact. Rob and Stephanie bring exceptional expertise to their roles, positioning Azira to remain at the forefront of this dynamic industry.”
Rob Leff – Chief Financial Officer
Rob Leff brings over 20 years of executive leadership experience in ad tech, digital media, and corporate strategy. Before joining Azira, Rob served as CFO at Nativo, a leading content technology platform, where he managed finance, accounting, revenue operations, business intelligence, and legal functions. During his tenure, he played a pivotal role in securing more than $17 million in financing.
His career highlights include serving as CFO for VideoAmp, OpenX, and Fandango, where he drove significant organic growth and executed nine acquisitions, including Flixster and Rotten Tomatoes. Rob’s expertise will help solidify Azira’s leadership in consumer behavior insights and its commitment to empowering advertising leaders.
Stephanie Bunnell – Senior Vice President, Global Marketing
Stephanie Bunnell brings over 15 years of experience in digital advertising, with a proven track record of generating more than $1.13 billion in incremental sales for Fortune 500 companies through innovative digital media campaigns.
Stephanie’s leadership has steered three media startups to acquisition. Most recently, she led marketing and creative solutions at Aki Technologies, where her leadership contributed to the company’s strategic acquisition by Inmar Intelligence in 2021.
Recognized as an industry thought leader, Stephanie’s insights are frequently featured in leading publications like Forbes and Adweek. In 2024, she received the P2P Women of Excellence – Business Excellence award and multiple accolades from Cynopsis Top Women in Media, including Tech Leader, Social Media Groundbreaker, and Data & Research Trendsetter. Teams under her leadership have earned more than 30 awards for groundbreaking work with top brands.
About Azira
Azira LLC, a global consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a more relevant world where brands are empowered to reach and build relationships with their consumers. With a profound commitment to partnership, trust and transparency, combined with decades of expertise in consumer behavioral analytics, Azira delivers innovative marketing solutions to curate audiences, activate omnichannel campaigns, and understand footfall attribution. It also provides operational insights for use cases such as site selection, trade area analysis, competitive intelligence and more. Azira serves enterprises in retail, hospitality, travel, real estate, financial services and media. A global company, Azira is headquartered in Los Angeles with offices in Paris, Bangalore, Singapore, Sydney, and Tokyo. To learn more, please visit https://azira.com.
Media Inquiries: pr@azira.com
