How Azira Champions Privacy

Rules to protect consumer privacy have proliferated across various jurisdictions and industry organizations. From the detailed requirements of GDPR to the FTC’s focus on precise geolocation data, to attempts at a federal privacy law, and the implementation of a variety of state privacy laws and pending state privacy laws, plus the overlay of recommendations from other trade industry organizations, a dizzying patchwork of rules has emerged. This has left many digital marketers wary of how to move forward.

To tackle this growing challenge, Azira, the leading provider of global consumer behavior insights, has prioritized safeguarding privacy since its inception earlier this year through the implementation of multiple initiatives. More than just meeting regulatory requirements, Azira has implemented a Global Privacy Protocol designed to actively monitor, detect, and prevent the misuse of consumer personal data in accordance with the evolving landscape of laws.

The Global Privacy Protocol

The Azira Global Privacy Protocol features a comprehensive suite of measures to ensure robust compliance with all applicable requirements, including:

• Updated privacy policies and opt-out forms
• GDPR-compliant data processing addendums and transfer mechanisms
• Registration with all required state data broker regulations
• Revised terms of use prohibiting targeting of sensitive locations and brand safety policies
• Enhanced audit questionnaires for data supplier and vendor assessments to ensure consent
• A sensitive location data program that complies with FTC, GDPR, state and NAI recommendations
• An enhanced  data supplier assessment program for validly obtained consent
• Removal of sensitive location data from Azira databases, and implementation of geographic buffers to meet or exceed the requirements of federal and state laws
• Active monitoring and review of all client projects to ensure compliance, with safeguards (locking and prohibiting potentially non-compliant data usage)

With these measures in place, Azira clients can trust that the data they use on Azira’s platform adheres to applicable regulatory requirements, including GDPR, state and FTC guidance on unfair trade practices.

Leading the Industry Conversation

Beyond mere compliance, our business partners are calling for a unified industry voice on protecting sensitive data. As Azira continues to expand globally, we’re committed to leading this conversation and ensuring multi-jurisdictional compliance. Our goal is to empower marketers and business leaders to confidently leverage our data insights while prioritizing the best interests of their customers.

Azira’s clients echo this sentiment. A longtime partner, remarked, “It’s encouraging to see Azira going beyond the evolving global patchwork of regulatory requirements. Their leadership in setting industry standards gives government authorities and consumer advocacy groups confidence that we are all doing the right thing—no matter where we operate.”