Azira’s Solutions
Unlock the Power of Cross-Channel Advertising
Serve up more effective campaigns for your clients with next-level location-based marketing. Understand customer interests, behaviors, locations visited, brand affinities, and more to identify the right audience, activate impactful campaigns, and attribute the online and offline ROAS of cross-channel advertising campaigns based on real-world behaviors.
Trusted by
Industry Leaders
Suzie Cardwell,
GM, Client Product & Strategy, News Corp
Azira gives us a fantastic understanding of where our audiences go, the places they visit, and where their interests may be. When we overlay that on top of the information we have from our own networks, we’re able to better understand what our audiences will be interested in.
Reach the Right Location-Based Audience
Deliver unmatched location-based campaigns for your clients based on a deep understanding of their target market. From real-world behavior and local visitation patterns, to household income, to personal interests and activities, unlock a complete picture of clients’ audiences so you can personalize messaging.
Achieve True Omnichannel Activation
Understand both online and offline behavior for your clients’ customers and competitors to serve the right ads on the best channel, connecting journeys across mobile, social, CTV, OOH and in-store visitation.
Optimize Cross-Channel Advertising Budgets
Get real-time estimates of custom audiences across digital channels and compare results to get smarter with budget recommendations and allocation for your clients.
Understand Online and Offline Attribution Across Every Channel
Measure every interaction, from impressions to ads-to-cart to in-store footfall – to clearly attribute the return on ad spend. Gain a holistic understanding of the path to purchase, and directly tie ad spend to digital and real-world conversions.