How SPORT 2000 turned mobile reach into measurable store traffic

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Key insights :

Business challenge :

Driving revenue by ensuring product-focused campaigns consistently converted awareness into store visits, across key commercial moments throughout the year.

Solution :

A targeted, store-level approach around SPORT 2000 locations, reaching relevant audiences across mobile channels and continuously optimizing performance by store tier and region.

By using Azira’s location capabilities, we consistently increased visibility and drove measurable store traffic around SPORT 2000 locations. Across multiple campaigns throughout the years, we’ve seen repeated uplifts and incremental visits, turning online reach into real-world footfall. For SPORT 2000, that online-to-offline connection is exactly what matters — and this setup has delivered it.

Pinchhitters

Results at a Glance

34%

average uplift per campaign

>13 000

visits generated in 2025

1.94%

CTR for top performing format

creatives (17 display and 17 rich-media creatives)

campaigns in 2025

34%

average uplift per campaign

>13 000

visits generated in 2025

1.94%

CTR for top performing format

creatives (17 display and 17 rich-media creatives)

campaigns in 2025

Background :

SPORT 2000 is a nationwide sports retail chain in the Netherlands with a strong focus on local entrepreneurship. To support both national campaigns and local store performance, SPORT 2000 has partnered with Pinchhitters, a strategic media agency partner of Azira in the Netherlands, for several years to run media strategies that bridge online reach with offline store visits.

The recurring need: scalable, location-driven campaigns that can be launched quickly, optimized continuously, and proven effective across different moments throughout the year (seasonal pushes, product launches, and promotional periods).

Challenges :

Increase brand awareness on a national level
Drive measurable traffic to SPORT 2000 stores
Reach sports-minded audiences at the right moment and in the right location
Maintain consistent performance across multiple campaigns and periods

SPORT 2000 multi-brand campaigns with Pinchhitters in 2025

Solution implemented :

Store tiering (A/B/C) strategy

Budgets and targeting radius were customized for each store based on their specific location and commercial potential. This tiered approach ensured maximum budget efficiency.

Custom audience targeting

Location-based targeting was combined with custom audience profiles to increase relevance. By layering sports affinity, active lifestyle data and shopping intent over geographic targeting, the campaign reached users more likely to visit SPORT 2000 stores.

Localized brand messaging

Campaigns paired high-impact brand assets with dynamic CTAs that automatically directed users to their local stores.

Ongoing optimization

Performance was monitored thoroughly, with budget shifts applied weekly across regions and store tiers to capitalize on real-time results.

Performance-driven campaign

To validate campaign success, incremental visits and uplift were monitored using a baseline control group methodology.*

*We used Azira footfall attribution technology to measure the campaign’s impact, comparing the visit rate of an ad-exposed group against a baseline control group to isolate the true incremental lift.

Location-based campaign creatives

Results :

6 campaigns in 2025
34 creatives (17 display and 17 rich-media creatives)
1.94% CTR for top performing format
34% average store visit uplift (incremental foot traffic driven by the campaign compared to non-exposed audiences)
>13 000 visits generated in 2025