Understand Your Guests and Comp Sets with Travel Insights for Hospitality

Your data stops at reservations and website visits. Ours uncovers the full guest journey. From who walks through your doors, to identifying your current comp set, Azira helps hoteliers refine campaigns, win guests from competitors, and build lasting loyalty.

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Azira for Hotel and Guest Insights

Optimize Hotel Site Selection

See where travelers go before, during, and after visiting a destination—from your comp set hotels to restaurants and attractions. Azira’s comp set data reveals top drive and fly markets, the neighborhoods frequented, guest insights, and more—helping hotel data leaders evaluate site selection with confidence.

Target and Attract Guests Who Drive Direct Revenue

Understand brand affinities and key household demographics—such as high-net-worth individuals—for both your guests and your competitors. Uncover growth markets and launch campaigns to increase heads in beds and long-term loyalty.

Benchmark Against Competing Hotels and Resorts

Identify your current and aspirational comp sets, reveal where you’re gaining/losing market share, and benchmark performance to optimize campaigns and win more bookings.

Proof by Numbers

Leading hotels and resorts rely on Azira’s travel insights to identify their current and aspirational comp sets and stay ahead of the competition.

8M+

impressions delivered for a Las Vegas hotel and casino through a digital ad campaign powered by Azira, converting that reach into more than 24,000 incremental visits to the property.

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720+

guests driven to a hotel through a conquesting campaign, targeting past guests and competitor guests with Azira’s audience insights to drive measurable visits.

28X

ROAS achieved for a luxury resort by leveraging Azira’s comp set analysis to uncover key audience insights and power precise targeting for a digital ad campaign.

$389K+

direct revenue generated for a Forbes 5-Star luxury resort—nearly triple the $140K target—through a digital ad campaign driven by Azira’s comp set insights.

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