Sell, Conquest, and Grow with Shopper Insights for Dealerships
Use real-world consumer behavior to understand competitors, reach in-market shoppers, and prove a campaign’s impact on car sales.
Azira for Automotive Insights
Competitive Intelligence for Dealerships
See where competitors’ customers work, shop, and travel to understand patterns and identify which dealerships they visit. Use these insights to refine trade areas, understand path to purchase, and market trends, with intelligence that scales no matter the tier.
Drive In-Market Customers to Your Dealership
Build high-intent audience segments from real-world consumer behavior—active shoppers frequenting certain dealerships, frequent service visitors, new movers, growing families, and more. Personalize campaigns and target customers who are actively ready to buy their next vehicle.
Prove Real ROAS from Every Campaign
Uncover dealership visits and match advertising exposure to real-world outcomes, showing which impressions led to lot visits and car purchases. Deliver the ROAS that proves your campaigns generate sales.
Proof By Numbers
Leading dealerships are using Azira to make smarter, data-driven business decisions, from optimizing trade areas to selecting new sites to driving stronger return on advertising spend.
9%+
uplift in dealership visits for a major American car brand during a mobile advertising campaign powered by Azira.
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$6
cost per visit achieved for an automotive dealership, delivering efficient performance well below industry benchmarks.
1.3K+
incremental dealership visits generated for a leading European car dealership group through a digital display campaign.
1.7M+
impressions and 90+ incremental store visits were driven by a digital ad campaign run through Azira for a major North American dealership group.
See Azira in Action
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Trusted by Leading Brands
Frequently Asked Questions
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