Measure the Outcomes that Matter To Your Business

With Azira Measurement brands and advertisers can quantify the real-world and digital impact of campaigns - foot traffic, visits, online conversions, bookings, etc.

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More Accurately Attribute Foot Traffic To Your Media Spend

Leveraging our innovative methodology, Average Observability Extrapolation, Azira’s proprietary foot traffic attribution solution empowers advertisers with a more accurate and stable multi-channel view of impression-to-attributable visits to their locations.

Vertical Focus

Ideal for measuring campaigns in Tourism, Hospitality, QSR, Retail

Multi-Channel

Compatible with all digital channels and formats - mobile/desktop, audio, video, CTV, DOOH

Incrementality Reporting

Performance measurement on incremental visits and visitors to locations

Measure and Optimize Online Conversions

Azira’s conversion pixel enables advertisers to directly attribute their online conversion events - online books, reservations, registrations, sales, etc.- to their advertising campaigns and leverage data to optimize their media investments.

Gauge Influence of Your Website on Physical Visits

Azira’s website attribution reporting helps marketers with physical locations understand the influence their website has on the consumers’ path to purchase and provides them deeper insights on their visitors.