Build Precise Audience Segments Based on Real-World Mobility and Visitation Behavior
With Azira Audiences users can create precise segments based upon users’ location, the places they visit and their general mobility behavior within 3 meters of precision.
Create Targetable Segments Using Any Physical Location
With Azira’s audience building platform, users can draw precise polygons to create segments of audiences based on their physical proximity and/or visitation behavior to these locations- or leverage Azira’s library of hundreds of thousands of mapped POIs.
Add audience demographic, lifestyle, affinity and interest data to your segment
Leveraging our strategic data partnerships enable users to append additional attributes to your audience segments.
- Gender
- Age
- HH Income
- Parents
- Home Improvement
- Sports
- Entertainment
- Media
- Financial
- Travel, Tourism brands
- Hospitality brands
- QSR, Restaurant Brands
- Retail Brands
Add Reach and Scale to Any Segment
Azira’s audience extension methodology allows users to expand the breadth of any audience by identifying users with shared attributes and adding them to your segment.
Household Extension
Target other devices within the same household from your original audience.
Look-a-Like Extension
Target devices with similar profiles and interests as your original audience.
Social Extension
Target groups of devices frequently observed together.
Activate Your Audience Across Your Digital Media Channels with Azira Campaigns
Azira Campaigns delivers precisely targeted, cross-channel digital advertising solutions for the tourism/travel, QSR/restaurant and retail verticals.
Azira Campaigns
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Featured Assets
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Azira in Action: 4 Real-World Hospitality Marketing Campaigns that Drove Hotel Bookings and ROAS
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Azira Launches New Solution Bringing Enterprise-Grade Data to Smaller Hotel Operators
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How Auto Dealerships Turn Shopper Insights Into Visits and Car Sales
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Discover how Azira’s actionable location intelligence can help you achieve your marketing and business goals.
