How Azira Drove 19:1 ROAS for a Luxury Four-Star NYC Hotel Using Data-Driven Insights
Key Insights:
Business Challenge:
A branded luxury four-star hotel needed to quickly drive bookings and revenue for its newly renovated Manhattan property in one of the world’s most competitive hospitality markets.
Solution:
The hotel partnered with Azira to leverage its Insights and Audience solutions to identify high-value travelers who have stayed at their comp sets properties to power its digital ad campaign.
Results at a Glance:
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Situation
With the grand re-opening of a luxury property in Manhattan, a branded four-star hotel needed to quickly build awareness and generate direct bookings and revenue. New York City is one of the world’s most competitive hospitality markets, where luxury and boutique properties compete for the attention of affluent travelers. To successfully re-launch the property, the hotel needed a unique strategy that could effectively reach travelers actively considering a stay in New York.
Challenge
To maximize impact, the hotel needed a way to identify affluent travelers with demonstrated interest in luxury hotel stays and competitor properties. The campaign also needed to drive measurable direct bookings and clearly demonstrate performance within a short timeframe.
Solution
This brand reached out to Azira to leverage its Insights and Audience solutions, along with the Hotel Comparison Report, to build tailored traveler segments for the hotel’s campaign. Using Azira’s data and competitive insights, the strategy targeted high-value luxury travelers based on income, travel behavior, and prior visitation to its comp set and inspirational set of hotels.
These custom audiences were activated through the hotel’s social media channels, ensuring the hotel’s messaging reached travelers with both the financial capacity and behavioral signals associated with luxury travel.
Results
Azira’s precise custom audience segmentation, paired with the hotel’s campaign activation, generated strong performance among high-value audiences:
- 56K+ travelers reached across the campaign, expanding awareness among high-value travel audiences.
- 2.8 ad frequency per traveler, generating effective repeat exposure.
- 26 bookings generated across the campaign timeframe, directly driving reservations for the property.
- $81.61 cost per acquisition, delivering bookings at an efficient acquisition cost.
- 19:1 return on ad spend generated through Azira audiences, alongside a 21:1 return from the hotel’s CRM campaign.
By combining Azira’s audience insights, competitive analysis, and Hotel Comparison Report with the hotel’s digital ad activation, the New York property efficiently reached affluent travelers and generated measurable bookings.