Why We Built the Hotel Comparison Report

One of the most common challenges we see among hotels, both independent and branded, agencies and hotel management companies is a lack of clear visibility into guest behavior and competitive performance. While enterprise-level insights exist, access and internal expertise are often out of reach. Especially when it comes to comp set data.

That’s why, last month, we introduced Azira’s Hotel Comparison Report, to deliver practical, accessible, and immediately usable location and visitation data to hotel, agencies and hospitality management companies. 

The Hotel Comparison Report brings together guest analytics and competitive benchmarking in a single, easy-to-digest view. Hotels can now see who is walking into the front door of their property, where these consumers are coming from, how they travel, which markets they are coming from, and how their audiences compare to their comp sets customers, without needing internal analytics expertise. Best of all, the Hotel Comparison Report allows hotels the ability to not only see where their guests are coming from but also the ability to market to their comp sets customers. 

The report also includes AI-powered analysis and recommendations that surface growth opportunities, audience strategies, and positioning considerations. Each report is reviewed by an analyst to ensure the insights are relevant, accurate, and grounded in real-world context.

As competition intensifies and budgets tighten, the Hotel Comparison Report gives hotels, agencies and management companies the clarity to make smarter decisions and drive direct revenue, without added complexity.  

We’re excited to see hotels, agencies and hotel management companies use these insights to focus resources where they’ll have the greatest impact on their business. 

Interested? Learn more about the benefits of the Hotel Comparison Report here, and reach out to us today.