Reflecting on 2025: A Foundation for What’s Next

As we look toward 2026, the work we accomplished in 2025 laid a strong foundation for the year ahead. This was a year of strengthening our team, elevating the customer experience, advancing our privacy protocols, and expanding the capabilities of our platform. 

Every investment was guided by your feedback and designed to help you operate with greater clarity and confidence. Here’s a recap of what we’ve achieved together this year: 

• Strengthening the Team Behind Your Growth: We expanded our organization and welcomed new leadership—including our Chief Product Officer, Dave Fall—to deliver stronger support, deeper expertise, and a platform that evolves with your needs.
• New Product & Platform Enhancements: We delivered advancements that make insights more actionable and workflows more intuitive, from launching the Hotel Comparison Report to expanding privacy-safe aggregated reporting, enhancing visitation datasets, and strengthening measurement and attribution capabilities. These updates supported clients globally, enabled the creation of tens of thousands of precise audiences, and powered billions of impressions measured to help brands reach high-value customers more effectively. 
• Strengthening Global Privacy Protocols: We expanded our Global Privacy Protocol to stay ahead of GDPR, state privacy laws, and FTC guidance, ensuring every insight you rely on meets the highest standards of responsible data use.
• A Clearer, More Intuitive Website: Our redesigned website offers simple navigation and easier access to resources, helping you find answers quickly and take action with confidence.
• Recognizing Customer Innovation: Through our inaugural Stellar Awards, we celebrated the exceptional, high-impact work our customers and partners are achieving with Azira’s data, innovation that continues to shape our platform.
• Award-Winning Technology You Can Trust: Azira was recognized as a leader in data and marketing innovation, earning both a Data Breakthrough and MarTech Breakthrough Award, validating the reliability, transparency, and scale that powers your strategies.

As we begin a new year, we remain committed to delivering even greater clarity, transparency, and innovation to support you and your organization's growth.

Thank you for your partnership. We look forward to powering your success in the year ahead.

Have questions or want to explore how we can partner together? Reach out to us today.