Azira Named “Data Solution of the Year for Marketing” for Turning High-Quality Location Data into Real-World Marketing Performance
Data Breakthrough Awards honor leading data intelligence platform for innovation in analytics, AI, DataOps, and next-generation data technologies
PASADENA, Calif., April 16, 2026 – Azira, a global consumer insights platform, today announced that it has been named “Data Solution of the Year for Marketing” in the 7th annual Data Breakthrough Awards, honoring the top companies, technologies and products in the global data technology market today.
Azira’s breakthrough marketing intelligence solution provides end-to-end visibility across the customer journey - from insights and audience creation to activation, real-world measurement, and attribution - enabling marketers to understand what drives performance and continuously refine their approach. Azira integrates advanced analytics, consumer insights, and global data coverage spanning 13 trillion signals from 43 million points of interest (POIs) across 44 countries.
Azira’s marketing solution begins with high-confidence mobility signals refined through advanced cleansing, normalization, and fraud detection, ensuring marketers are targeting and measuring based on verified real-world behavior. With Azira, marketing teams can understand audience behavior through analysis of visitation patterns, dwell time, frequency, and competitive overlap to uncover true intent.
When it comes to measuring real-world outcomes, Azira helps to attribute digital media exposure to actual, real-world visitation and behavior. The solution scales intelligence across thousands of use cases for marketing and operations leaders across travel and tourism, restaurants and QSRs, retail, and more. Azira takes a rigorous approach to ensure data quality, usability, and safety. Every signal is cleaned, verified, and privacy compliant. The platform meets the highest standards of transparency, control, and compliance.
“The goal of marketing isn’t just reach, it’s real-world impact,” said Gladys Kong, CEO of Azira. “We are proud to serve as a partner to marketers by delivering trusted, privacy compliant insights rooted in real-world behavior that help to connect the dots between where people go and how businesses can better reach, serve, and grow their customers.”
A strong example of Azira’s impact is its work with an international destination marketing organization (DMO) targeting high-intent travelers across key international markets in France, Germany, UAE, and USA. Using premium CTV and interactive rich media, Azira showcased destination experiences, resulting in 300K total engagements, 62K total attributable visits, and more than 24K unique attributable visitors driven to the destination.
“Successful location-based marketing is not about having the most data, but about having the right data. However, many marketers rely on multiple tools that result in fragmentation, dropoff, and blindspots,” said Steve Johansson, Managing Director, Data Breakthrough. “By prioritizing signal integrity, actionable insights, and measurable real-world impact, Azira delivers a marketing intelligence solution that redefines what a performance-driven marketing solution should be. It’s a privilege to award Azira with ‘Data Solution of the Year for Marketing.’”
As organizations across every industry accelerate digital transformation and AI adoption, the ability to capture, manage, analyze and operationalize data has become mission critical. Modern enterprises depend on advanced data platforms and intelligent infrastructure to drive faster decision-making, improve operational efficiency and unlock new opportunities for growth and innovation. Data Breakthrough Award winners represent the companies and solutions delivering the technologies that make this transformation possible.
This award recognition punctuates a period of continued innovation for Azira, from the release of their AI-powered Hotel Comparison Report to the upcoming launch of their new AI product built on their proprietary location data. This marks Azira’s third consecutive Data Breakthrough Award, adding to previous recognition from G2 and MarTech Breakthrough.
About Azira
Azira delivers the next generation of location intelligence. Built on a privacy-first, consent-driven data infrastructure of trillions of global location signals, Azira unifies diverse data sources through a secure data spine and leverages advanced data science and patented machine learning models to deliver resilient, future-proof analytics and marketing solutions. Azira streamlines the entire marketing and operations lifecycle for leaders in travel, hospitality, QSR, and retail - from understanding locations and audiences to activating and measuring campaigns. With more than 15 active patents, Azira operates globally with headquarters in Pasadena and offices in Paris, Bangalore, and Sydney. Learn more at azira.com.
About Data Breakthrough
Part of the Tech Breakthrough organization, a leading global provider of market intelligence and recognition platforms for technology innovation and leadership, the Data Breakthrough Awards program is devoted to honoring innovation and market disruption in data technologies, services, companies and products. The global Data Breakthrough Awards program provides a forum for public recognition around the achievements of data companies and solutions in categories including data analytics, DataOps, data management, infrastructure and hardware, storage, Business Intelligence and more. For more information visit DataBreakthroughAwards.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
