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Key Insights:
Business Challenge:
- Provide destinations with real-time visitor movement and spending data.
Results at Glance:
- Empowered destinations with actionable insights through advanced tracking and visualizations.
- Enhanced Zartico’s ability to support data-driven decision-making for its clients.
Solution:
- Partnered with Azira to access consumer behavior data, enabling dynamic visualizations of visitor patterns.
Zartico, creator of the world’s only Destination Operation System, was looking to serve destinations with intelligence to support data-driven decisions in real-time. Zartico empowers clients, which include Salt Lake City, South Lake Tahoe and others, with data tracking visitor movement, spending and events.
Zartico partnered with Azira to get human movement data that powers dynamic visualizations to help destinations understand visitor patterns.
