How Azira and Tambourine Turned Competitive-Set Targeting Into 763 Property Visits for the InterContinental Miami
Key Insights:
Business Challenge:
In a competitive Miami hotel market, InterContinental Miami needed a more precise way to reach travelers who were actively considering comparable properties and convert that awareness into measurable on-property visits and revenue impact.
Solution:
Azira created a local competitive-set audience and delivered ads to previous guests of those competitor locations, helping Tambourine and InterContinental Miami reach relevant travelers with demonstrated travel intent.
“Azira helped us turn competitive-set visitation data into a more strategic audience approach for InterContinental Miami. By reaching travelers who had already shown interest in comparable properties, we were able to drive efficient awareness, measurable property visitation, and a clearer connection between media activity and business impact.”
Results at a Glance:
Situation
InterContinental Miami operates in a highly competitive market where travelers have many comparable hotel options across the city. In prime Miami travel season, the property wanted to strengthen awareness and stay visible among potential guests actively engaging with similar hotels in the area.
Challenge
InterContinental Miami needed to compete for traveler demand by reaching guests most likely to book before they chose a competing property. The property needed a more qualified audience strategy that could drive measurable hotel visits and connect media exposure to revenue impact.
Solution
Azira used location insights to identify travelers who had visited local competitor hotel properties and build a qualified audience based on real-world hospitality intent. The audience was activated across desktop and mobile/in-app placements, helping InterContinental Miami reach travelers already engaging with comparable hotels and connect media exposure to measurable on-property visitation.
The campaign ran for nearly three months with a 90-day conversion window, allowing the team to measure post-exposure visits and better understand how awareness activity translated into real-world hotel impact and ROAS.
Results
The campaign showed how Azira’s competitive-set targeting can turn real-world visitation signals into measurable hotel visits and revenue impact:
- Delivered 1.9M+ impressions, 6,931 clicks, and reached 128,768 unique devices with $10.5K in client spend
- Drove 763 exposed visits from 434 exposed visitors
- Generated an estimated $81,387 in revenue, 436 attributed room nights, and a 7.8x room revenue ROAS
- Drove an additional estimated $16,500 in restaurant revenue, 110 tables, and a 1.57x restaurant ROAS
- Delivered 2,258 booking engine conversions at a $4.65 cost per conversion
- Showed strong in-market reach, with Florida accounting for 77% of exposed visits
This gave InterContinental Miami a clearer view of how competitive-set audiences can support brand awareness, measurable visitation, and revenue impact, creating a foundation for continued audience-driven campaigns with Azira.
Learn more about Azira for Hospitality here or contact us today.