How Azira and Tambourine Drove 1.3M+ Impressions and Measurable On-Property Visits for Kaiya Beach Resort
Key Insights:
Business Challenge:
As traveler spend flowed to nearby competitors, Kaiya Beach Resort needed to understand its demand share and uncover revenue opportunities.
Solution:
Azira and Tambourine executed a competitor-based prospecting and retargeting strategy to engage high-intent guests through consistent, multi-touch digital advertising.
Results at a Glance:
Situation
Inlet Beach sits among some of Florida’s most established coastal destinations, creating a landscape where travelers have countless lodging options and strong loyalty to familiar spots. For a growing resort like Kaiya Beach, this meant competing not only for attention, but for a share of traveler spend in a market where larger, well-known destinations often dominate. As visitation patterns continued to favor neighboring beach towns, the resort and Tambourine saw a need to better understand where guests were going, and how to position Kaiya Beach Resort as a compelling alternative for their next trip.
Challenge
Kaiya Beach Resort understood that demand was flowing to nearby destinations but lacked insight into which travelers represented the strongest booking opportunity. Without this insight, marketing efforts risked being too broad to influence revenue. The team needed a way to pinpoint where competitor-bound travelers were going, understand their behaviors, and engage them at the right moment.
Solution
Azira and Tambourine activated location-based audience targeting focused on devices that had previously visited competitive destinations in the area, using Azira’s Hotel Comparison Report to analyze their comp set. Campaigns ran across social and household extension channels to maximize reach. Audiences exposed to the initial ads were then retargeted to deliver a second wave of messaging, reinforcing brand awareness among the same high-intent devices. Azira’s attribution then tied exposed audiences to real-world property visits, providing a clear view of campaign impact.
Results
By focusing on competitor destinations, the campaign delivered strong performance and measurable on-property visitation:
- 1.39M+ impressions delivered across social and household extension placements
- 6,692 clicks, driving a 0.48% CTR aligned with industry benchmarks
- 27 attributed visitors, accounting for 58 total visits, demonstrating measurable real-world visitation for the campaign
Overall, the campaign not only expanded Kaiya Beach Resort’s reach among high-intent travelers but also translated that engagement into measurable on-property visitation. The combination of competitive insights, targeted activation, and attribution proved effective in driving both awareness and real-world impact.