What is Human Movement Data and How Can it Power Growth?

Human movement data has helped companies close deals, expand their brands, and rethink their marketing and operations strategies. How and why should you be including human movement data in your company’s data strategy? And what is this expansive data on human movement patterns? We’ll share more on this emerging dataset, and the possibilities it enables.

What is human movement data?

Human movement data is powerful data on people and places to understand visitation patterns, visitor origin, consumer profiles and more.

Human movement data starts with mobile location data, and is constantly being gathered from apps on smartphones in which users have opted into using location services. Azira is the world’s leading provider of human movement data, and ingests millions of these points of data every second. We then cleanse the data for only the highest quality observations, and combine it with other high quality data sets including census data, transactional data, geospatial data, and more. From all this we produce datasets specifically tailored to answer your industry’s most sought after questions like: 

• Where are my visitors and customers coming from? What are their demographics and brand affinities?
• What are the trade areas of my locations? How do they compare to my competitors’ locations?
• How have the brand preferences of my visitors and customers changed in the past few months?

6 ways human movement data can power growth:

Human movement data can be applied to uncover insights that matter to your business and help inform your strategy and decisions.  Here are 6 ways it can enable growth in your business: