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Eight-figure renewal deal represents an approximately 100% increase over the prior contract
PASADENA, CA—APRIL 5, 2023— Azira, a global leader in privacy-led data intelligence on people, places, and products, today announced that it signed an eight-figure renewal deal with its largest retail customer in Europe – an increase of approximately 100% over the previous year.
By renewing its contract for another term, this European retail chain, which operates multiple brands across several European countries, will continue to use Azira’s solutions to drive footfall traffic to stores and to measure the effectiveness around those activities; the retailer plans to expand the use of Azira across its seven other retail brands. The Company’s data intelligence insights allow the retailer to get a better understanding of the right catchment area at the store level and deliver appropriate messaging to their prospects and customers.
This renewal supports Azira’s land-and-expand go-to-market strategy by offering targeted solutions to a customer, solving clearly defined problems, and then delivering business outcomes, with clear business use cases and ROI, leading to additional revenue opportunities. In this retailer’s case, for every euro spent with Azira, the retailer received 6€ in return.
Azira has worked with this client since 2020 when it was invited to participate in a request for proposal process and was awarded the deal in mid-2021, after a three-month proof of concept. The retailer had been using another vendor but needed a more sophisticated solution.
About Azira
Azira, a global, full-stack data intelligence software-as-a-service (“SaaS”) platform curates one of the world’s largest sources of intelligence on people, places, and products. The Azira platform’s patented technology processes data from 70 million points of interests, in more than 44 countries. Azira’s data and insights empower marketing and operations teams to understand consumers’ online and offline behaviors, affinities, and attributes in order to engage them and grow their businesses. With a presence in Los Angeles, Paris, Bangalore, Singapore, Sydney, and Tokyo, Azira serves scaled enterprises in retail, real estate, restaurant/QSR, travel/tourism, telecom, and financial services. For more information, please visit https://azira.com
