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Beyond the Game: How Marketers Can Use Demographic Insights & Travel Patterns of Super Bowl Spectators

Beyond the Game: How Marketers Can Use Demographic Insights & Travel Patterns of Super Bowl Spectators

In February of each year, thousands of spectators attend the Super Bowl, known globally for its advertisements, celebrity sightings, and renowned halftime show. This year, a staggering 127 million viewers tuned in from their screens to watch the game, which took place at the Caesars Superdome in New Orleans, Louisiana. As spectators flocked to New […]

Shining a Light on EDC: Azira’s Insights into Festival-Goer Behavior 

Shining a Light on EDC: Azira’s Insights into Festival-Goer Behavior 

In May of each year, hundreds of thousands of electronic dance music fans head to Las Vegas, Nevada for the Electric Daisy Carnival (EDC). The event is held at the…

Suns and Shadows: Exploring the Cosmic Commotion of April 8, 2024

Suns and Shadows: Exploring the Cosmic Commotion of April 8, 2024

Turns out the Big Event of 2024 didn’t even happen on our own lonely planet. We’re talking, of course, about the Total Solar Eclipse of April 8. If you are…

Trends on Tap: A Peek at Dry January’s Influence on Beverage Retail and the Booming Non-Alcoholic Market

Trends on Tap: A Peek at Dry January’s Influence on Beverage Retail and the Booming Non-Alcoholic Market

Dry January has become a growing trend in recent years, with 21% drinking-age adults reporting they were planning to cut back on alcohol in January 2024, up 6% from 2023.…

Where Do New York Convention Visitors Stay, Eat, and Get Coffee While in Town?

Where Do New York Convention Visitors Stay, Eat, and Get Coffee While in Town?

Azira is headed to the NRF Big Show in New York City, so we wanted to see what convention goers do in the Big Apple when they leave the convention floor. We…