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Tapping into Oktoberfest: Using Attendee Insights to Drive Impactful Marketing Campaigns

Tapping into Oktoberfest: Using Attendee Insights to Drive Impactful Marketing Campaigns

Munich’s Oktoberfest — drawing over 6 million attendees annually — is a global phenomenon. The festival’s iconic beer tents, run by Munich’s six major breweries, are a staple to the festivities celebrating Bavarian culture and beer. This year, the festival spanned 16 days at Theresienwiese, a 100-acre outdoor space, running from September 21 to October […]

Shining a Light on EDC: Azira’s Insights into Festival-Goer Behavior 

Shining a Light on EDC: Azira’s Insights into Festival-Goer Behavior 

In May of each year, hundreds of thousands of electronic dance music fans head to Las Vegas, Nevada for the Electric Daisy Carnival (EDC). The event is held at the…

Suns and Shadows: Exploring the Cosmic Commotion of April 8, 2024

Suns and Shadows: Exploring the Cosmic Commotion of April 8, 2024

Turns out the Big Event of 2024 didn’t even happen on our own lonely planet. We’re talking, of course, about the Total Solar Eclipse of April 8. If you are…

Trends on Tap: A Peek at Dry January’s Influence on Beverage Retail and the Booming Non-Alcoholic Market

Trends on Tap: A Peek at Dry January’s Influence on Beverage Retail and the Booming Non-Alcoholic Market

Dry January has become a growing trend in recent years, with 21% drinking-age adults reporting they were planning to cut back on alcohol in January 2024, up 6% from 2023.…

Where Do New York Convention Visitors Stay, Eat, and Get Coffee While in Town?

Where Do New York Convention Visitors Stay, Eat, and Get Coffee While in Town?

Azira is headed to the NRF Big Show in New York City, so we wanted to see what convention goers do in the Big Apple when they leave the convention floor. We…