How Azira and Miles Partnership Achieved a 13:1 ROAS for a Luxury Resort Launch

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Key Insights:

Business Challenge: 

As a new resort entering Florida’s competitive luxury hotel market, Opal Sol needed to quickly build brand awareness and convert it into measurable revenue for their new property.

Solution: 

Azira partnered with Miles Partnership to launch a data-driven strategy that used advanced geo-targeting and real-world attribution to reach high-intent travelers and convert competitor guests into new bookings.

"Working with Azira allowed us to validate the true impact of our digital media strategy and prove measurable hotel visitation for Opal Sol’s grand debut in Florida.”
Summer Coughlin,
Paid Media Analyst, Miles Partnership

Results at a Glance

13:1
return on ad spend achieved
$176K+
revenue generated for Opal Sol from the campaign
13:1
return on ad spend achieved
$176K+
revenue generated for Opal Sol from the campaign

Situation

Florida ranks among the most competitive luxury hotel markets in the U.S., with a steady stream of new properties joining the landscape. As part of the Opal Collection, Opal Sol’s grand opening in Clearwater Beach required an immediate brand awareness initiative to stand out among established competitors and capture travelers seeking premium coastal experiences. 

Challenge

Launching in a saturated market meant that brand awareness alone wasn’t enough. Opal Sol needed to ensure every marketing dollar translated into measurable guest visits and bookings. To achieve this, Opal Sol required a data-driven digital media strategy capable of tying campaign engagement to real-world hotel visitation and setting a repeatable model for future resort openings within the Opal Collection.

Solution

Azira’s advanced geo-targeting capabilities identified and reached high-intent audiences across key Florida drive and fly markets. By mapping traveler behaviors and leveraging competitive conquesting strategies, Azira served highly personalized digital advertisements to these audience segments. Azira’s real-world attribution tied ad exposure directly to on-property guests and bookings, showing how precision targeting can impact both occupancy and profitability.

Results

The campaign generated strong hotel visitation, booking results, and a clear return on investment for Opal Sol’s Clearwater Beach launch: 

  • $176K+ in revenue generated, directly attributed to the Azira-powered campaign.

  • 13:1 return on ad spend (ROAS), demonstrating exceptional marketing efficiency and strong revenue impact.

  • 280 new guests and 641 nights booked for Opal Sol’s Clearwater property through the campaign.

  • 198 estimated reservations reached, with an average daily rate (ADR) of $500 and average booking value of $894.

Following this success, Miles Partnership will continue collaborating with Azira to apply data-driven strategies to future luxury resort campaigns across the Opal Collection and beyond.

Learn more about Azira for hotels and resorts here, or contact us today.