Azira in Action: 6 Digital Ad Campaigns that Drove Real-World Visitation for Attractions, Cruises, and Airports

As a destination marketer or travel brand, do you know if your efforts are driving attraction visits, cruise bookings, or influencing how travelers move through your airport? Understanding your audience based on real behaviors—knowing exactly when to reach them and activating impactful campaigns—can make all the difference in driving real-world visits and boosting ROAS.

By leveraging location-based digital ad strategies, attractions, cruise lines, and airports can target high-intent travelers, past visitors, and even competitor audiences to increase visitation and revenue. Let’s explore six ways our clients are using Azira to achieve impressive results.

Targeting Competitor Travelers for a Texas Airport

An airport in Texas partnered with Azira to promote its nonstop service to Washington, D.C. by targeting travelers frequenting competitor airports through audio and display ads. The campaign delivered 1.12 million impressions, a 0.61% CTR, and generated $6,096 in revenue, helping drive strong awareness and consideration for the route.

Boosting Drive-Market Summer Visits for a Texas Theme Park

‍‍A major family attraction in Texas partnered with Azira to boost summer visitation by reaching key drive-market travelers across the state through targeted mobile advertising. The campaign delivered 1.58 million impressions, driving 724 visitors and 2,514 total visits, supported by a strong 0.38% CTR that translated ad exposure into measurable on-site visitation.

Reaching Local Families to Drive Visits to a Missouri Aquarium

A popular aquarium in Missouri partnered with Azira to boost visitation and ticket sales by targeting travelers exploring nearby hotels and attractions, as well as retargeting local families. The campaign delivered more than 2.1 million impressions and generated 53 visitors and 93 total visits, supported by a strong 0.31% CTR that translated ad exposure into real-world measurement and attribution for the attraction. 

Driving Visits from Interstate Travelers for an Australian Ferry and Cruise Experience

A major Australian ferry and cruise operator partnered with Azira to inspire interstate travelers by targeting residents across key Australian states and nearby airports and ferry terminals. The campaigns delivered strong results, including 1,962 attributed visits to one regional experience and 347 visits to the cruise wharf, proving the real-world impact of the campaign. 

Attracting Drive-Market Visitors to an Arizona Landmark

A major natural attraction in Arizona partnered with Azira to increase ticket sales and visitation by reaching travelers from key drive markets across AZ, CA, CO, NV, NM, TX, and UT, while also targeting tourists along a major highway corridor. The campaign delivered over 1.7 million impressions and drove 96 visitors generating 260 total visits, supported by a strong 0.42% CTR and clear footfall attribution tied to ticket conversions.

Growing High-Value Traveler Demand for a Texas Airport

An airport in Texas partnered with Azira to highlight its closer, more convenient access point for travelers by targeting high-value audiences and competitor-airport travelers across the state. The campaign delivered 450,309 impressions, a 0.82% CTR, and generated $2,363 in revenue, increasing visibility and consideration for the airport.

With Azira’s digital advertising platform, destination marketers and travel brands can use location insights to build custom audiences, activate compelling campaigns, and use footfall attribution to optimize their digital ad strategies—all while staying ahead of the competition and delivering exceptional visitor experiences across attractions, cruises, and airports.

Read more or contact Azira today to discover how our solutions can drive measurable results for your travel brand.