How Škoda Dealerships and Azira Drove 1.3K+ Visits with a Data-Driven Digital Advertising Campaign
Key Insights:
Business Challenge:
Navigate France’s highly competitive auto show season, where multiple brands compete for consumer attention, and turn exclusive open-house offers into measurable dealership foot traffic and car sales across 13 locations.
Solution:
Škoda dealerships partnered with Azira to gain audience insights and activate a data-driven digital advertising campaign targeting high-intent car shoppers in local markets.
“Azira showed great flexibility and a perfect understanding of our dealerships needs, enabling us to achieve impressive performance.”
Results at a Glance
Situation
Open house events are a longstanding tradition for car dealerships, providing a high-impact opportunity to showcase new models, promote exclusive offers, and win over new customers. In France, these events carry even greater weight when timed with the auto show season, a period when consumer attention to cars and dealerships peaks.
During auto show season, a group of 13 Škoda dealerships aimed to maximize the impact of their upcoming open houses. Their goal was not just to fill dealerships with car shoppers, but to convert heightened automotive interest into measurable foot traffic and actual car sales, increasing brand visibility and revenue during a highly competitive season.
Challenge
Breaking through the heightened competition of auto show season required more than just special offers. The Škoda dealerships needed a campaign that could launch quickly, attract high-intent car shoppers across multiple locations, and deliver measurable results that proved marketing return-on-ad-spend (ROAS).
Solution
Partnering with agency Ekstend, the Škoda dealerships turned to Azira to understand their target audiences, build segments based on their demographics and interests, and launch a data-driven digital advertising campaign designed for speed, precision, and measurement. Leveraging its proprietary database of 40M+ unique profiles in France, Azira:
- Activated high-intent audiences by focusing on affinity segments for car enthusiasts and family-vehicle shoppers.
- Delivered dynamic, location-based ads that highlighted each user’s nearest dealership to drive in-person visits.
- Maximized visibility across digital formats, including interstitial, MPU, and banner placements.
- Enabled agile execution, with campaign preparation and launch completed in a few weeks, including real-time targeting adjustments to optimize performance.
- Provided transparent reporting both during and after the campaign, giving the Škoda dealerships clear insights into local impact and campaign performance.
Results
The competitive digital advertising campaign during auto show season proved that exclusive offers paired with precise audience targeting can drive impressive impact for dealerships:
- 1,362 dealership visits generated across 13 Škoda dealerships.
- 408K+ high-intent car shoppers exposed to targeted ads.
- €5.51 CPV delivering strong cost-efficiency, well below typical automotive CPV averages.
- Detailed campaign performance reports enabled real-time campaign adjustments to assess local impact and improve ROAS.
With Azira’s insights, audience segmentation, campaign activation, and measurement and attribution, dealerships can transform ad spend into results that reach the right car shoppers at the right time and convert advertising spend into actual dealership visits and car sales.
Learn more about how Azira can benefit your auto dealership, or contact us today.